{"id":1038,"date":"2021-01-05T22:57:42","date_gmt":"2021-01-05T22:57:42","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1038"},"modified":"2025-03-25T20:41:26","modified_gmt":"2025-03-25T20:41:26","slug":"audience-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/audience-metrics","title":{"rendered":"Audience Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1630\" height=\"290\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859.png\" alt=\"\" class=\"wp-image-9630\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859.png 1630w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859-300x53.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859-1024x182.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859-768x137.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-133859-1536x273.png 1536w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">By clicking on the name and opening the specific page for an Advertiser you can see quick metrics for your First-Party Audience segments. These metrics are updated hourly with a 3 hour delay.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Type: <\/b><span style=\"font-weight: 400;\">\u2018First Party\u2019 indicates an Audience housed in the Pontiac platform, \u2018Third-Party\u2019 and &#8216;Onboarded&#8217; indicate data from an external provider<\/span>.<\/li>\n\n\n\n<li><b>Total Loads: <\/b><span style=\"font-weight: 400;\">&nbsp;This is the number of times the Remarketing pixel has been triggered during the selected Reporting Interval. This indicates the number of times the page where the pixel is placed has been loaded\/viewed.<\/span><\/li>\n\n\n\n<li><b>Avg. Daily Uniques:<\/b> <span style=\"font-weight: 400;\">This will display the average number of daily unique visitors to the page where the pixel is placed within the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Avg. New Users:<\/b> This is the average number of visitors per day that were new visitors to the site in the last 30 days.<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1013,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1038","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1038"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1038\/revisions"}],"predecessor-version":[{"id":9633,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1038\/revisions\/9633"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"Real Time Delivery","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/real-time-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1390"}],"prev":[{"title":"IP Conversion Pixel Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/ip-conversion-pixel-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7356"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1038"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}