{"id":10361,"date":"2025-04-01T18:44:28","date_gmt":"2025-04-01T18:44:28","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/trackers-tab"},"modified":"2026-05-14T14:06:29","modified_gmt":"2026-05-14T14:06:29","slug":"trackers-tab","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/trackers-tab","title":{"rendered":"Trackers Tab"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"245\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-04-24-115738.png\" alt=\"\" class=\"wp-image-12673\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-04-24-115738.png 803w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-04-24-115738-300x92.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-04-24-115738-768x234.png 768w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n\n\n\n<p>1\u00d71 third party trackers can be added to creatives in Pontiac on upload or in the edit creative screen.&nbsp;In the creative window, open the Tracker tab and click Add New Tracker to enter the third-party tracking URL.<\/p>\n\n\n\n<p>Pontiac supports the following tracker types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions<\/li>\n\n\n\n<li>Start<\/li>\n\n\n\n<li>First Quartile<\/li>\n\n\n\n<li>Second Quartile<\/li>\n\n\n\n<li>Third Quartile<\/li>\n\n\n\n<li>Completion<\/li>\n<\/ul>\n\n\n\n<p>Additional Information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banner ads support impression trackers only. <\/li>\n\n\n\n<li>Video and audio ads support all tracker types.<\/li>\n\n\n\n<li>Third-party click trackers should be configured in your ad server as the creative\u2019s click URL.<\/li>\n\n\n\n<li>Please refer to the Pontiac Macros here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macros\" data-type=\"link\" data-id=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macros\">Creative Macros<\/a> which can be used to pass additional information when the tracker fires. <\/li>\n\n\n\n<li>Pontiac macros must be implemented using the exact macro format within the tracker URL to pass data correctly. Incorrect formatting will result in missing data.<\/li>\n\n\n\n<li>For additional assistance, please reach out to your account manager or the Help Center.<\/li>\n<\/ul>\n\n\n\n<p>Using Trackers for Audience Building:<\/p>\n\n\n\n<p>In addition to measurement, trackers can be used to support audience creation.<\/p>\n\n\n\n<p>By adding a Pontiac pixel img as a tracker to a creative, you can capture exposed users and automatically build a custom audience based on IP data when the tracker fires.<\/p>\n\n\n\n<p>Follow the following setups:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a pixel and check the Create Custom Audience feature and set days to live.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"535\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133617.png\" alt=\"\" class=\"wp-image-13394\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133617.png 992w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133617-300x162.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133617-768x414.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133617-370x200.png 370w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p>2. Add the Pixel URL Img to your desired creative (CTV, Display, Audio, etc.) to the trackers tab as an impression tracker.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"209\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133540-1.png\" alt=\"\" class=\"wp-image-13395\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133540-1.png 992w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133540-1-300x63.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-133540-1-768x162.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p>3. Check that the audience has started collecting records in the Audience tab > Custom section. If there are records proceed to the next step. If not, ensure that the campaign has been live long enough to collect data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"204\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134003-1024x204.png\" alt=\"\" class=\"wp-image-13397\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134003-1024x204.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134003-300x60.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134003-768x153.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134003.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>4. On the Campaign or Line level associate the custom audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"128\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134323-1024x128.png\" alt=\"\" class=\"wp-image-13400\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134323-1024x128.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134323-300x38.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134323-768x96.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-13-134323.png 1444w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This enables workflows such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building audiences from users exposed to ads<\/li>\n\n\n\n<li>Applying those audiences to future campaigns<\/li>\n\n\n\n<li>Retargeting across different media types (e.g., video, display, audio)<\/li>\n<\/ul>\n\n\n\n<p>This approach allows you to extend campaign impact across channels and scale retargeting strategies.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9811,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10361","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10361"}],"version-history":[{"count":13,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10361\/revisions"}],"predecessor-version":[{"id":13402,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10361\/revisions\/13402"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9811"}],"next":[{"title":"Specs Tab","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/specs-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10362"}],"prev":[{"title":"New Creative Tab","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/new-creative-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10360"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10361"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}