{"id":10360,"date":"2025-04-01T18:44:17","date_gmt":"2025-04-01T18:44:17","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/new-creative-tab"},"modified":"2026-05-19T13:55:13","modified_gmt":"2026-05-19T13:55:13","slug":"new-creative-tab","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/new-creative-tab","title":{"rendered":"New Creative Tab"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Creatives are managed on the Advertiser level. Navigate to the desired Advertiser and select the New Creative button to upload and configure creatives across video, display, audio, and native formats.<\/p>\n\n\n\n

Getting Started<\/h3>\n\n\n\n
    \n
  1. Click New Creative.<\/li>\n\n\n\n
  2. Select a Creative Type:<\/li>\n<\/ol>\n\n\n\n
      \n
    • Banner\/Display:\n
        \n
      • Banner: Hosted\n
          \n
        • First Party Banner<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Banner: 3rd Party\n
            \n
          • Ad Server Tag Banner<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • HTML5<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Native<\/li>\n\n\n\n
          • Audio\n
              \n
            • Audio: Hosted\n
                \n
              • First Party Audio<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Audio: 3rd Party\n
                  \n
                • Ad Server Tag Audio<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Video\n
                    \n
                  • Video: Hosted\n
                      \n
                    • First Party Videos. Pontiac hosting fee will be applied and VAST tag will be created using Kevel.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                    • Video: 3rd Party\n
                        \n
                      • Ad Server Tag Video (VAST) tags from reputable Ad Servers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
                          \n
                        1. Enter a Creative Name.<\/li>\n\n\n\n
                        2. Set the creative to Active or Inactive (default is Active).<\/li>\n<\/ol>\n\n\n\n

                          Continue below for detailed setup instructions and examples for each creative type.<\/p>\n\n\n\n

                          Video: 3rd Party<\/h3>\n\n\n\n
                          \"\"<\/figure>\n\n\n\n

                          Upload Steps:<\/p>\n\n\n\n

                          Start by clicking New Creative, then:<\/p>\n\n\n\n

                            \n
                          1. Select Creative Type: Ad Server Tag Video (VAST)<\/li>\n\n\n\n
                          2. Name the creative.<\/li>\n\n\n\n
                          3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                          4. Select the creative’s duration. The default value is 30 seconds.\n
                              \n
                            • Supported Durations:\n
                                \n
                              • 5, 10, 15, 30, 45, 60, 75, and 90.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                              • Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                              • Enter the Video VAST Tag URL\n
                                  \n
                                • VAST 2, 3, and 4 are currently accepted<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                • Select how the creative’s sizes are uploaded: \n
                                    \n
                                  • Automatically Detect Sizes\n
                                      \n
                                    • All sizes detected from the VAST tag will populate the box.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                    • Manually Set Sizes\n
                                        \n
                                      • Select sizes from the right hand side drop down menu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                      • Serve to all sizes with similar aspect ratio (recommended, enabled by default): When enabled, creatives run across more placements that support the same aspect ratios, increasing available inventory and campaign scale without distortion or cropping.<\/li>\n\n\n\n
                                      • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                      • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                        First Party Video<\/h3>\n\n\n\n
                                        \"\"<\/figure>\n\n\n\n

                                        Upload Steps:<\/p>\n\n\n\n

                                        Start by clicking New Creative, then:<\/p>\n\n\n\n

                                          \n
                                        1. Select Creative Type: First Party Video<\/li>\n\n\n\n
                                        2. Name the creative.<\/li>\n\n\n\n
                                        3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                        4. Select the creative’s duration. The default value is 30 seconds.\n
                                            \n
                                          • Supported Durations:\n
                                              \n
                                            • 5, 10, 15, 30, 45, 60, 75, and 90.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                            • Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                                            • Enter the click URL: This is where the video will take the viewer if clicked.<\/li>\n\n\n\n
                                            • Select the Aspect Ratio: 16:9 is selected by default.\n
                                                \n
                                              • 16:9 is the most common aspect ratio for CTV video creatives. When selected, the uploaded creative will serve to standard sizes like 1920\u00d71080 and 1280\u00d7720, along with additional sizes sharing the same aspect ratio.<\/li>\n\n\n\n
                                              • All Supported Aspect Ratios:\n
                                                  \n
                                                • 16:9: Best for CTV and most desktop\/mobile video placements. Standard for long-form and streaming content.<\/li>\n\n\n\n
                                                • 1:1: Square and common for feeds and mobile as it takes up more screen space than horizontal video.<\/li>\n\n\n\n
                                                • 9:16: Ideal for mobile, full screen experiences and OLV placements.<\/li>\n\n\n\n
                                                • 4:5: Common for mobile feeds.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                • Serve to all sizes with similar aspect ratio (recommended, enabled by default): When enabled, creatives run across more placements that support the same aspect ratios, increasing available inventory and campaign scale without distortion or cropping.<\/li>\n\n\n\n
                                                • Click the Choose File button and upload the creative video file.<\/li>\n\n\n\n
                                                • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                  First Party Banner <\/h3>\n\n\n\n
                                                  \"\"<\/figure>\n\n\n\n

                                                  Upload Steps:<\/p>\n\n\n\n

                                                  Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                    \n
                                                  1. Select Creative Type: First Party Banner<\/li>\n\n\n\n
                                                  2. Name the creative.<\/li>\n\n\n\n
                                                  3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                  4. Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                                                  5. Enter the click URL: This is where the creative will take the viewer if clicked.<\/li>\n\n\n\n
                                                  6. Select the Size: 300×250 is selected by default.\n
                                                      \n
                                                    • Common sizes: 300\u00d7250, 728\u00d790, 160\u00d7600<\/li>\n\n\n\n
                                                    • Supported Banner Sizes:\n
                                                        \n
                                                      • 88×31, 120×24, 120×60, 120×90, 120×160, 120×240, 120×600, 125×60, 125×125, 160×600, 180×150, 180×500, 200×200, 250×250,250×300, 300×50, 300×60, 300×100, 300×200, 300×250, 300×300, 300×400, 300×600, 300×1050, 320×50, 320×100, 320×250, 320×320, 320×360, 320×400, 320×480, 336×280, 400×300, 414×125, 468×60, 468×80, 580×400, 600×315, 600×600, 640×480, 640×720, 728×90, 728×200, 728×300, 732×610, 750×750, 900×1600, 930×180, 960×1200, 960×1600, 970×90, 970×250, 980×120, 980×150, 980×300, 980×500, 980×600, 1024×768, 1080×1080, 1080×1920, 1200×600, 1200×628, 1200×675, 1200×1200, 1280×720, 1920×1080, 1920×1200<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                      • Click the Choose File button and upload the creative banner file.<\/li>\n\n\n\n
                                                      • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                      • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                        First Party Audio<\/h3>\n\n\n\n
                                                        \"\"<\/figure>\n\n\n\n

                                                        Upload Steps:<\/p>\n\n\n\n

                                                        Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                          \n
                                                        1. Select Creative Type: First Party Audio<\/li>\n\n\n\n
                                                        2. Name the creative.<\/li>\n\n\n\n
                                                        3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                        4. Select the creative’s duration. The default value is 30 seconds.\n
                                                            \n
                                                          • Supported Durations:\n
                                                              \n
                                                            • 5, 10, 15, 30, 45, 60, 75, and 90.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                            • Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                                                            • Enter the click URL: This is where the creative will take the viewer if clicked.<\/li>\n\n\n\n
                                                            • Click the Choose File button and upload the creative audio file.\n
                                                                \n
                                                              • MP3 audio file<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                              • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                              • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                                Ad Server Tag Audio <\/h3>\n\n\n\n
                                                                \"\"<\/figure>\n\n\n\n

                                                                Upload Steps:<\/p>\n\n\n\n

                                                                Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                                  \n
                                                                1. Select Creative Type: Ad Server Tag Audio<\/li>\n\n\n\n
                                                                2. Name the creative.<\/li>\n\n\n\n
                                                                3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                                4. Select the creative’s duration. The default value is 30 seconds.\n
                                                                    \n
                                                                  • Supported Durations:\n
                                                                      \n
                                                                    • 5, 10, 15, 30, 45, 60, 75, and 90.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                                    • Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                                                                    • Enter the Audio VAST tag URL: Vast versions 2, 3 and 4 are currently accepted.<\/li>\n\n\n\n
                                                                    • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                                    • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                                      Ad Server Tag Banner <\/h3>\n\n\n\n
                                                                      \"\"<\/figure>\n\n\n\n

                                                                      Upload Steps:<\/p>\n\n\n\n

                                                                      Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                                        \n
                                                                      1. Select Creative Type: Ad Server Tag Banner<\/li>\n\n\n\n
                                                                      2. Name the creative.<\/li>\n\n\n\n
                                                                      3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                                      4. Select the creative’s weight. The default value is 1.<\/li>\n\n\n\n
                                                                      5. Select the Size: 300×250 is selected by default.\n
                                                                          \n
                                                                        • Common sizes: 300\u00d7250, 728\u00d790, 160\u00d7600<\/li>\n\n\n\n
                                                                        • Supported Banner Sizes:\n
                                                                            \n
                                                                          • 88×31, 120×24, 120×60, 120×90, 120×160, 120×240, 120×600, 125×60, 125×125, 160×600, 180×150, 180×500, 200×200, 250×250,250×300, 300×50, 300×60, 300×100, 300×200, 300×250, 300×300, 300×400, 300×600, 300×1050, 320×50, 320×100, 320×250, 320×320, 320×360, 320×400, 320×480, 336×280, 400×300, 414×125, 468×60, 468×80, 580×400, 600×315, 600×600, 640×480, 640×720, 728×90, 728×200, 728×300, 732×610, 750×750, 900×1600, 930×180, 960×1200, 960×1600, 970×90, 970×250, 980×120, 980×150, 980×300, 980×500, 980×600, 1024×768, 1080×1080, 1080×1920, 1200×600, 1200×628, 1200×675, 1200×1200, 1280×720, 1920×1080, 1920×1200<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                                          • Enter the Third-Party HTML Tag.<\/li>\n\n\n\n
                                                                          • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                                          • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                                            Native<\/h4>\n\n\n\n
                                                                            \"\"<\/figure>\n\n\n\n

                                                                            Upload Steps:<\/p>\n\n\n\n

                                                                            Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                                              \n
                                                                            1. Select Creative Type: Native<\/li>\n\n\n\n
                                                                            2. Name the creative.<\/li>\n\n\n\n
                                                                            3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                                            4. Native Creative Type: Format A is selected by default and currently the only supported version.<\/li>\n\n\n\n
                                                                            5. Enter Alternative Brand URL for Audit (if applicable): Applicable if you are using a Click URL to a site that does not represent your branding, such as Amazon, enter a URL that contains the same branding represented in your ad. The audit team will use this URL to validate the branding represented in the creative. This will not be used as the landing page for the creative.<\/li>\n\n\n\n
                                                                            6. Creative Specs: Expand this section to view the Native Format A requirements.\n
                                                                                \n
                                                                              • Title: 25 Character Maximum<\/li>\n\n\n\n
                                                                              • Body: 140 Character Maximum<\/li>\n\n\n\n
                                                                              • Icon: 1:1 aspect ratio, at least 50×50 pix, no more than 200×200<\/li>\n\n\n\n
                                                                              • Image: width cant exceed 1200 and aspect ratio has to be 1:1, 4:3 or 1.91:1<\/li>\n\n\n\n
                                                                              • Click URL: URL to the page you are driving to (matches “sponsored by” brand)<\/li>\n\n\n\n
                                                                              • Sponsored By: 25 Character maximum (Brand of advertisement)<\/li>\n\n\n\n
                                                                              • Format A placements excel on the following exchanges: Triplelift, Sharethrough, Microsoft<\/li>\n\n\n\n
                                                                              • 200kb max file size, overage fees will apply for larger files<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                                              • Enter the required fields: Title, Sponsored By, Click URL, Call to Action, and Body.<\/li>\n\n\n\n
                                                                              • Upload the Icon.<\/li>\n\n\n\n
                                                                              • Upload the Image.<\/li>\n\n\n\n
                                                                              • Preview the creative to ensure it is rendering correctly and there are no issues.<\/li>\n\n\n\n
                                                                              • Click Save, which will send the creative to audit.<\/li>\n<\/ol>\n\n\n\n

                                                                                Example Preview:<\/p>\n\n\n\n

                                                                                \"\"<\/figure>\n\n\n\n

                                                                                HTML5<\/h4>\n\n\n\n
                                                                                \"\"<\/figure>\n\n\n\n

                                                                                Upload Steps:<\/p>\n\n\n\n

                                                                                Start by clicking New Creative, then:<\/p>\n\n\n\n

                                                                                  \n
                                                                                1. Select Creative Type: Html5<\/li>\n\n\n\n
                                                                                2. Name the creative.<\/li>\n\n\n\n
                                                                                3. Choose Active or Inactive. Creatives are automatically set to Active.<\/li>\n\n\n\n
                                                                                4. Select the Size: 300×250 is selected by default.\n
                                                                                    \n
                                                                                  • Common sizes: 300\u00d7250, 728\u00d790, 160\u00d7600<\/li>\n\n\n\n
                                                                                  • Supported Sizes:\n
                                                                                      \n
                                                                                    • 88×31, 120×24, 120×60, 120×90, 120×160, 120×240, 120×600, 125×60, 125×125, 160×600, 180×150, 180×500, 200×200, 250×250,250×300, 300×50, 300×60, 300×100, 300×200, 300×250, 300×300, 300×400, 300×600, 300×1050, 320×50, 320×100, 320×250, 320×320, 320×360, 320×400, 320×480, 336×280, 400×300, 414×125, 468×60, 468×80, 580×400, 600×315, 600×600, 640×480, 640×720, 728×90, 728×200, 728×300, 732×610, 750×750, 900×1600, 930×180, 960×1200, 960×1600, 970×90, 970×250, 980×120, 980×150, 980×300, 980×500, 980×600, 1024×768, 1080×1080, 1080×1920, 1200×600, 1200×628, 1200×675, 1200×1200, 1280×720, 1920×1080, 1920×1200<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                                                    • Enter the click URL: This is where the creative will take the viewer if clicked.<\/li>\n\n\n\n
                                                                                    • Enter Alternative Brand URL for Audit (if applicable): Applicable if you are using a Click URL to a site that does not represent your branding, such as Amazon, enter a URL that contains the same branding represented in your ad. The audit team will use this URL to validate the branding represented in the creative. This will not be used as the landing page for the creative.<\/li>\n\n\n\n
                                                                                    • Creative Specs: Expand this section to view the html5 requirements.\n
                                                                                        \n
                                                                                      • Hosted HTML5 (Gif):<\/li>\n\n\n\n
                                                                                      • URL to the page you are driving to<\/li>\n\n\n\n
                                                                                      • Upload the entire zip file<\/li>\n\n\n\n
                                                                                      • Cannot animate after the 3rd rotation, and cannot exceed 30 seconds<\/li>\n\n\n\n
                                                                                      • 150kb max file size, overage fees will apply for larger files<\/li>\n\n\n\n
                                                                                      • Sufficient branding<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                                                      • Click Choose File to upload the zip file.\n
                                                                                          \n
                                                                                        • The zip file must contain an index.html file which much reside in the root of the zip file and not in a subfolder. Index.html should be complete and valid HTML document and not an HTML fragment. All external resources must be secure (https).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
                                                                                          \"\"<\/figure>\n\n\n\n

                                                                                          9. Preview the creative to ensure it is rendering correctly and there are no issues.<\/p>\n\n\n\n

                                                                                          10. Click Save, which will send the creative to audit.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10360","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10360"}],"version-history":[{"count":33,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10360\/revisions"}],"predecessor-version":[{"id":13435,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10360\/revisions\/13435"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9811"}],"next":[{"title":"Trackers Tab","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/trackers-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10361"}],"prev":[{"title":"Creative Acceptance Policy","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/creative-acceptance-policy","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11196"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10360"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}