{"id":1035,"date":"2021-01-05T22:54:26","date_gmt":"2021-01-05T22:54:26","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1035"},"modified":"2025-03-27T15:29:36","modified_gmt":"2025-03-27T15:29:36","slug":"conversion-pixel-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/conversion-pixel-metrics","title":{"rendered":"Standard Conversion Pixel Metrics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9624 size-full\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413.png\" alt=\"\" width=\"1624\" height=\"290\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413.png 1624w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413-300x54.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413-1024x183.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413-768x137.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-132413-1536x274.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By opening the specific page for an Advertiser or Line Item you can see quick metrics for your Conversion pixels. These metrics are updated hourly with a 3 hour delay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/span><br \/>\n<b><\/b><\/p>\n<ul>\n<li><b>Trigger Type:<\/b><span style=\"font-weight: 400;\"> Depending on how the pixel was configured this will display whether this pixel is triggered by a view, a click or a hybrid of both.<\/span><\/li>\n<li><b>Total Loads:<\/b><span style=\"font-weight: 400;\"> The number of times the pixel has been triggered in the selected Reporting Interval, this includes conversions that were not driven by Pontiac.<\/span><\/li>\n<li><b>Total Convs:<\/b><span style=\"font-weight: 400;\"> The number of conversions registered as a result of a Pontiac Ad in the selected Reporting Interval.<\/span><\/li>\n<li><b>Total PcConvs:<\/b><span style=\"font-weight: 400;\"> The number of post-click conversions registered as a result of a Pontiac ad in the selected Reporting Interval.<\/span><\/li>\n<li><b>Total PvConvs:<\/b><span style=\"font-weight: 400;\"> The number of post-view conversions registered as a result of a Pontiac ad in the selected Reporting Interval.<\/span><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1013,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1035","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1035"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1035\/revisions"}],"predecessor-version":[{"id":9720,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1035\/revisions\/9720"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"IP Conversion Pixel Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/ip-conversion-pixel-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7356"}],"prev":[{"title":"Creative Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/creative-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1031"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1035"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}