{"id":1031,"date":"2021-01-05T22:52:11","date_gmt":"2021-01-05T22:52:11","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1031"},"modified":"2025-03-27T15:29:16","modified_gmt":"2025-03-27T15:29:16","slug":"creative-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/creative-metrics","title":{"rendered":"Creative Metrics"},"content":{"rendered":"

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By clicking on the name and opening the specific page for an Advertiser or Line Item you can see quick metrics for each Creative. Creatives with a red box are inactive and Creatives with a green check-mark are active. By evaluating metrics at the Creative level, you can make decisions and optimize your campaign to serve the Creatives with the best performance. For example, if one Creative accounts for 70% of impressions, but only 10% of clicks, overall campaign performance may improve if you remove this Creative. These metrics are useful for A\/B testing of different Creatives and provide valuable insight into the effectiveness of a Creative. These metrics are updated hourly with a 3 hour delay.<\/span><\/p>\n

Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/span>
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