{"id":10280,"date":"2025-04-01T17:05:14","date_gmt":"2025-04-01T17:05:14","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-metrics"},"modified":"2026-10-08T20:44:54","modified_gmt":"2026-10-08T20:44:54","slug":"campaign-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-metrics","title":{"rendered":"Campaign Metrics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The top of the <strong>Campaign Performance<\/strong> tab provides a summary of Campaign delivery and pacing for the selected <strong>Reporting Interval<\/strong>. Use the <strong>Reporting Interval<\/strong> dropdown to update the summary metrics displayed in the top tiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All Reporting Intervals except Yesterday include activity from today. Today\u2019s metrics update hourly and may have an approximately 3-hour delay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438-1024x336.png\" alt=\"\" class=\"wp-image-16184\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438-1024x336.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438-300x98.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438-766x251.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438-1536x503.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-10-08-134438.png 1977w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Available Campaign Metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Report Date:<\/strong> The selected reporting date or date range.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Total Impressions served by the Campaign during the selected Reporting Interval.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> Total Campaign cost, including applicable media costs and fees.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> Total Cost plus the applicable margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> Total Cost per 1,000 Impressions, calculated as <code>(Total Cost \/ Impressions) \u00d7 1,000<\/code>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Campaign Pacing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign pacing is calculated using delivery through <strong>yesterday<\/strong> and updates daily.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lifetime Pacing:<\/strong> Shows Campaign spend compared with ideal pacing across the full Campaign budget and date range.<\/li>\n\n\n\n<li><strong>Flight Pacing:<\/strong> When Flights are enabled, shows spend compared with ideal pacing for the current Flight.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A pacing value around <strong>100%<\/strong> indicates that delivery is on track. As a general guideline, <strong>90%\u2013110%<\/strong> is considered an acceptable pacing range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below the pacing section, the Campaign Performance tab provides additional insights through <strong>Bid Data, Bid\/Imp Ratios, Line Performance, Campaign Daily Performance<\/strong>, and <strong>Completion Events<\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10280","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10280"}],"version-history":[{"count":11,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10280\/revisions"}],"predecessor-version":[{"id":16185,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10280\/revisions\/16185"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"next":[{"title":"Bid Data","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-data","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11767"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16174"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10280"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}