{"id":1027,"date":"2021-01-05T22:50:00","date_gmt":"2021-01-05T22:50:00","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1027"},"modified":"2025-03-25T21:11:04","modified_gmt":"2025-03-25T21:11:04","slug":"optimization-breakdowns","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/optimization-breakdowns","title":{"rendered":"Optimization Breakdowns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The platform outlines all optimizations made, including all of the details that the AI more heavily targets or stops targeting, the dates that each change is made, and the amount of your Line\u2019s budget that is reallocated toward the change. Users can see exactly when optimizations were made, including budget reallocation and details about the exchanges, locations, sellers, and placements that the sub-line exclusively targets or block lists. Through this, we guarantee full transparency in addition to quality. These metrics are updated hourly with a 3 hour delay.<\/span><br \/>\n<span style=\"font-weight: 400;\">Under the \u2018Advertiser\u2019 tab each Line Item can be expanded to display the optimization breakdown by clicking the arrow on the far left next to the green or red box.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9619 \" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125-300x68.png\" alt=\"\" width=\"971\" height=\"220\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125-300x68.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125-1024x233.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125-768x175.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125-1536x350.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-115125.png 1610w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics for each optimization:<\/span><br \/>\n<b><\/b><\/p>\n<ul>\n<li><b>Opt Base: <\/b><span style=\"font-weight: 400;\">This is the starting point for the campaign.<\/span><\/li>\n<li><b>% Budget:<\/b> <span style=\"font-weight: 400;\">For each optimization made to the campaign a % of the budget will be shown that is allocated to this change.<\/span><\/li>\n<li><b>N_N_N_N:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N1 is Geo<\/b><span style=\"font-weight: 400;\">: Specific region this campaign targets (State\/Province)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N2 is Domain<\/b><span style=\"font-weight: 400;\">: URL Domain. The domain(s) that the specific optimization is targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N3 is Exchange<\/b><span style=\"font-weight: 400;\">: Which exchanges this optimization is looking to buy through<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N4 is Placement<\/b><span style=\"font-weight: 400;\">: The placement ID of where the campaign will serve on the specific domain<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1013,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1027","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1027"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1027\/revisions"}],"predecessor-version":[{"id":9646,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1027\/revisions\/9646"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"Creative Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/creative-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1031"}],"prev":[{"title":"Line Item Level Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/line-item-level-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1020"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1027"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}