{"id":1020,"date":"2021-01-05T22:45:55","date_gmt":"2021-01-05T22:45:55","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1020"},"modified":"2025-03-25T18:37:11","modified_gmt":"2025-03-25T18:37:11","slug":"line-item-level-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/line-item-level-metrics","title":{"rendered":"Line Item Level Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3241\" height=\"682\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1.png\" alt=\"\" class=\"wp-image-9616\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1.png 3241w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1-300x63.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1-1024x215.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1-768x162.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1-1536x323.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-113101-1-2048x431.png 2048w\" sizes=\"auto, (max-width: 3241px) 100vw, 3241px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In the \u2018Advertiser\u2019 tab each Advertiser can be expanded by clicking the arrow on the far left next to the green or red box. This will display all of the Line Items under the Advertiser and their associated quick metrics. <\/span>These metrics are updated hourly with a 3 hour delay, except for the IP Convs which are updated once a day for the previous day.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Budget Type:<\/b><span style=\"font-weight: 400;\"> Either impressions or spend.<\/span><\/li>\n\n\n\n<li><b>Daily Budget: <\/b><span style=\"font-weight: 400;\">This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day.<\/span><\/li>\n\n\n\n<li><b>Total Budget: <\/b><span style=\"font-weight: 400;\">This will display either the dollar amount or the number of impressions that the Line will attempt to spend in the lifetime of the campaign.<\/span><\/li>\n\n\n\n<li><b>Start Date<\/b><\/li>\n\n\n\n<li><b>End Date<\/b><\/li>\n\n\n\n<li><b>Splits:<\/b><span style=\"font-weight: 400;\"> The number of optimizations that has been made to the Line Item.<\/span><\/li>\n\n\n\n<li><b>Imps:<\/b><span style=\"font-weight: 400;\"> Impressions served during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Total Spend: <\/b><span style=\"font-weight: 400;\">Dollar amount this Line has spent during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Clicks:<\/b><span style=\"font-weight: 400;\"> Number of clicks this Line has received during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Convs:<\/b><span style=\"font-weight: 400;\"> Number of conversions (total of both post-view and post-click) this Line has received during the selected Reporting Interval. These are registered using the standard Conversion Pixel.<\/span><\/li>\n\n\n\n<li><b>CPM:<\/b><span style=\"font-weight: 400;\"> Cost per 1,000 ads.<\/span><\/li>\n\n\n\n<li><b>CTR:<\/b><span style=\"font-weight: 400;\"> Click through rate, this is the number of clicks divided by number of impressions during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>CPC:<\/b><span style=\"font-weight: 400;\"> Cost per click, this is the total spend divided by the number of clicks during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>CPA:<\/b><span style=\"font-weight: 400;\"> Cost per acquisition, this is the total spend divided by the number of conversions during the selected Reporting Interval<\/span>.<\/li>\n\n\n\n<li><strong>IP Convs: <\/strong> <span style=\"font-weight: 400;\">Number of IP conversions this Line has received during the selected Reporting Interval. These are registered using the IP Conversion Pixel. <\/span>This metric is not available for the &#8216;Today&#8217; time interval. IP Convs are updated once a day for the previous day.<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1013,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1020","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1020"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1020\/revisions"}],"predecessor-version":[{"id":9617,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1020\/revisions\/9617"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"Optimization Breakdowns","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/optimization-breakdowns","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1027"}],"prev":[{"title":"Advertiser Level Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/advertiser-level-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1014"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1020"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}