{"id":10171,"date":"2025-03-31T21:24:11","date_gmt":"2025-03-31T21:24:11","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/app-lists"},"modified":"2026-10-08T21:17:33","modified_gmt":"2026-10-08T21:17:33","slug":"app-lists","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/app-lists","title":{"rendered":"App Lists"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>App Lists<\/strong> group App Bundles for targeting across Campaigns and Lines. An <strong>App Bundle<\/strong> is the unique application identifier passed in the bid request and can be used to allow or block specific apps from serving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once created, an App List can be reused across multiple Campaigns and Lines.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2283\" height=\"1237\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759.png\" alt=\"\" class=\"wp-image-10180\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759.png 2283w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-300x163.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-1024x555.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-768x416.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-1536x832.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-2048x1110.png 2048w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-142759-370x200.png 370w\" sizes=\"auto, (max-width: 2283px) 100vw, 2283px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Create Custom App Lists<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the Inventory tab.<\/li>\n\n\n\n<li>Select New App List. <\/li>\n\n\n\n<li>Name the new App List.<\/li>\n\n\n\n<li>Enter each App Bundle on a new line in the following format:\n<ul class=\"wp-block-list\">\n<li>Line Format: App Bundle<\/li>\n\n\n\n<li>Line Example: com.king.candycrushsaga<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Save the App List.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once saved, the App List becomes available for use in Campaign and Line Targeting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use an App List in Campaign or Line Targeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">App Lists can be applied at the <strong>Campaign<\/strong> and\/or <strong>Line<\/strong> level.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open the applicable <strong>Campaign<\/strong> or <strong>Line<\/strong> in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Targeting<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Edit Targeting<\/strong>.<\/li>\n\n\n\n<li>Open <strong>Inventory > App Lists<\/strong>.<\/li>\n\n\n\n<li>Search for the App List by Name.<\/li>\n\n\n\n<li>Select the green plus sign <strong>(+)<\/strong> to add the App List.<\/li>\n\n\n\n<li>Select how the list should be applied:\n<ul class=\"wp-block-list\">\n<li><strong>Allow List:<\/strong> Limits eligible App inventory to App Bundles included in the App List.<\/li>\n\n\n\n<li><strong>Block List:<\/strong> Prevents the Campaign or Line from serving on App Bundles included in the App List.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Save the Targeting changes and submit the Campaign or Line update.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316-1024x358.png\" alt=\"\" class=\"wp-image-14969\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316-1024x358.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316-300x105.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316-766x268.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316-1536x537.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-09-03-132316.png 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If App List Targeting is applied at both the <strong>Campaign and Line<\/strong> levels, the settings are evaluated together. The resulting inventory must satisfy the applicable Targeting requirements at both levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> If a Campaign Allow List includes <code>com.publisher.app1<\/code> and <code>com.publisher.app2<\/code>, but the Line Allow List includes only <code>com.publisher.app1<\/code>, the Line is effectively limited to <code>com.publisher.app1<\/code>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">App Name Targeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to targeting by App Bundle ID through App Lists, users can target inventory directly by <strong>App Name<\/strong> at the Campaign or Line level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>App Name Targeting<\/strong> uses the app name passed in the bid request and can be configured as an <strong>Allow List<\/strong> or <strong>Block List<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be useful when targeting specific apps by their recognizable name rather than by App Bundle ID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on configuring App Name Targeting, see the applicable <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/inventory\"><strong>Inventory<\/strong> <strong>Targeting Methods<\/strong><\/a> documentation.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10163,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10171","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10171"}],"version-history":[{"count":13,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10171\/revisions"}],"predecessor-version":[{"id":16212,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10171\/revisions\/16212"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10163"}],"next":[{"title":"Deal Lists","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/deal-lists","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10173"}],"prev":[{"title":"Site Lists","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/site-lists","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10170"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10171"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}