{"id":10170,"date":"2025-03-31T21:24:01","date_gmt":"2025-03-31T21:24:01","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/site-lists"},"modified":"2026-10-08T21:13:48","modified_gmt":"2026-10-08T21:13:48","slug":"site-lists","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/site-lists","title":{"rendered":"Site Lists"},"content":{"rendered":"\n

Site Lists<\/strong> group website domains for targeting across Campaigns and Lines. They are intended for Web inventory<\/strong> and can be applied as either an Allow List<\/strong> or Block List<\/strong>.<\/p>\n\n\n\n

If no Site List is applied, domain targeting remains open by default, subject to any other Campaign or Line Targeting settings.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Create Custom Site Lists<\/h4>\n\n\n\n
    \n
  1. Navigate to the Inventory<\/strong> tab. <\/li>\n\n\n\n
  2. Select New Site List<\/strong>. <\/li>\n\n\n\n
  3. Name the new Site List.<\/li>\n\n\n\n
  4. Enter each website on a new line.\n
      \n
    • Include the applicable top-level domain, second-level domain, and subdomain when needed.<\/li>\n\n\n\n
    • Do not include the URL scheme, such as https:\/\/<\/code>.<\/li>\n\n\n\n
    • Do not include page paths or subdirectories.<\/li>\n\n\n\n
    • Use wildcard targeting, such as *.abc.com<\/code>, when you want to target subdomains of a domain.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Save the Site List.<\/li>\n<\/ol>\n\n\n\n

      Once saved, the Site List becomes available for use in Campaign and Line Targeting.<\/p>\n\n\n\n

      Use a Site List in Campaign or Line Targeting<\/h4>\n\n\n\n

      Site Lists can be applied at the Campaign<\/strong> and\/or Line<\/strong> level.<\/p>\n\n\n\n

        \n
      1. Open the applicable Campaign<\/strong> or Line<\/strong> in Edit Mode.<\/li>\n\n\n\n
      2. Navigate to Targeting<\/strong>.<\/li>\n\n\n\n
      3. Select Edit Targeting.<\/li>\n\n\n\n
      4. Open Inventory > Site Lists<\/strong>.<\/li>\n\n\n\n
      5. Search for the Site List by Name.<\/li>\n\n\n\n
      6. Select the green plus sign (+)<\/strong> to add the Site List.\n
          \n
        • To remove a Site List from targeting select the red minus sign (-).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Select how the list should be applied:\n
            \n
          • Allow List:<\/strong> Limits eligible Web inventory to domains included in the Site List.<\/li>\n\n\n\n
          • Block List:<\/strong> Prevents the Campaign or Line from serving on domains included in the Site List.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Save the Targeting changes and submit the Campaign or Line update.<\/li>\n<\/ol>\n\n\n\n
            \"\"<\/figure>\n\n\n\n

            If Site List Targeting is applied at both the Campaign and Line<\/strong> levels, the settings are evaluated together. The resulting inventory must satisfy the applicable Targeting requirements at both levels.<\/p>\n\n\n\n

            Example:<\/strong> If a Campaign Allow List includes example.com<\/code> and publisher.com<\/code>, but the Line Allow List includes only example.com<\/code>, the Line is effectively limited to example.com<\/code>.<\/p>\n\n\n\n

            Wildcard Example:<\/strong> *.abc.com<\/code> can be used to target subdomains such as news.abc.com<\/code>, sports.abc.com<\/code>, and www.abc.com<\/code>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10163,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10170","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10170"}],"version-history":[{"count":11,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10170\/revisions"}],"predecessor-version":[{"id":16208,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10170\/revisions\/16208"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10163"}],"next":[{"title":"App Lists","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/app-lists","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10171"}],"prev":[{"title":"Inventory Lists Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/inventory-lists-overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14990"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10170"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}