{"id":1014,"date":"2021-01-05T22:43:09","date_gmt":"2021-01-05T22:43:09","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1014"},"modified":"2025-03-25T18:27:08","modified_gmt":"2025-03-25T18:27:08","slug":"advertiser-level-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/advertiser-level-metrics","title":{"rendered":"Advertiser Level Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"183\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-1024x183.png\" alt=\"\" class=\"wp-image-9611\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-1024x183.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-300x54.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-768x137.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-1536x275.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-25-112334-2048x366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><span style=\"font-weight: 400;\">Under the \u2018Advertiser\u2019 tab you will see a list of all of the \u2018Active\u2019 Advertisers in your seat with their associated quick metrics. To see \u2018Inactive\u2019 Advertisers filter status to \u2018All\u2019 or \u2018Inactive\u2019. These metrics are updated hourly with a 3 hour delay<\/span>, except for the IP Convs which are updated once a day for the previous day.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Lines:<\/b><span style=\"font-weight: 400;\"> The number of lines under this Advertiser<\/span>.<\/li>\n\n\n\n<li><b>Imps:<\/b><span style=\"font-weight: 400;\"> Impressions served during the selected Reporting Interval<\/span>.<\/li>\n\n\n\n<li><b>Total Spend:<\/b><span style=\"font-weight: 400;\"> Dollar amount this Advertiser has spent across all Lines during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Clicks:<\/b><span style=\"font-weight: 400;\"> Number of clicks across all Lines during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><b>Convs:<\/b><span style=\"font-weight: 400;\"> Number of conversions (total of both post-view and post-click) across all Lines during the selected Reporting Interval.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>IP Convs:\u00a0<\/strong><\/span><span style=\"font-weight: 400;\">Number of conversions registered by the IP Conversion Pixel across all Lines during the selected Reporting Interval<\/span>. IP Conversion data is not available for the &#8216;Today&#8217; interval. This metric is updated once a day for the previous day.<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1013,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1014","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1014"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1014\/revisions"}],"predecessor-version":[{"id":9613,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1014\/revisions\/9613"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"Line Item Level Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/line-item-level-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1020"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1014"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}