{"id":10108,"date":"2025-03-31T20:15:05","date_gmt":"2025-03-31T20:15:05","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/video-events"},"modified":"2026-10-08T20:54:46","modified_gmt":"2026-10-08T20:54:46","slug":"video-events","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/video-events","title":{"rendered":"Completion Events"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Completion Events<\/strong> section provides detailed <strong>video and audio playback metrics<\/strong> for the Campaign and can be downloaded as a CSV file.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056-1024x275.png\" alt=\"\" class=\"wp-image-16195\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056-1024x275.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056-300x81.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056-767x206.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056-1536x412.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-08-133056.png 1993w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Available metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date:<\/strong> Reporting date for the video or audio event metrics.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> Number of times the video or audio ad was served.<\/li>\n\n\n\n<li><strong>Spend Per Complete:<\/strong> Average cost for each fully completed video or audio ad.<\/li>\n\n\n\n<li><strong>Starts:<\/strong> Number of times the video or audio ad started.<\/li>\n\n\n\n<li><strong>25% Complete:<\/strong> Number of video or audio ads played through at least 25% of the duration.<\/li>\n\n\n\n<li><strong>50% Complete:<\/strong> Number of video or audio ads played through at least 50% of the duration.<\/li>\n\n\n\n<li><strong>75% Complete:<\/strong> Number of video or audio ads played through at least 75% of the duration.<\/li>\n\n\n\n<li><strong>100% Complete:<\/strong> Number of video or audio ads played through the full duration.<\/li>\n\n\n\n<li><strong>Completion Rate:<\/strong> Percentage of Starts that reached 100% Complete, calculated as <code>(100% Complete \u00f7 Starts) \u00d7 100<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All available metrics can be exported. To customize the metrics displayed in the table and included in the CSV, select the <strong>three-line column selector<\/strong> in the upper-right corner and select or deselect the desired Campaign metrics.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10093,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10108","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10108"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10108\/revisions"}],"predecessor-version":[{"id":16197,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10108\/revisions\/16197"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"prev":[{"title":"Campaign Daily Performance","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-daily-performance","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10107"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10108"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}