{"id":10106,"date":"2025-03-31T20:14:47","date_gmt":"2025-03-31T20:14:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/line-performance"},"modified":"2025-09-03T16:16:27","modified_gmt":"2025-09-03T16:16:27","slug":"line-performance","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/line-performance","title":{"rendered":"Line Performance"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3265\" height=\"980\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720.png\" alt=\"\" class=\"wp-image-10291\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720.png 3265w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-300x90.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-1024x307.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-768x231.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-1536x461.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-2048x615.png 2048w\" sizes=\"auto, (max-width: 3265px) 100vw, 3265px\" \/><\/figure>\n\n\n\n<p>The Line Performance dropdown holds Line level metrics for the selected Campaign.<\/p>\n\n\n\n<p>Below are the metrics available in this section:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Line ID<\/li>\n\n\n\n<li>Line Name<\/li>\n\n\n\n<li>Imps: The total number of impressions the Line served within the selected reporting interval.<\/li>\n\n\n\n<li>Media Cost: The total dollar amount spent on the Lines media before additional fees or margins are applied.<\/li>\n\n\n\n<li>Total Cost: The total Line spend, including media costs and any applicable margins or fees.<\/li>\n\n\n\n<li>Total Cost CPM: The total cost per thousand impressions for the Line, calculated as (Total Cost \/ Impressions) x 1,000.<\/li>\n\n\n\n<li>IP Conversions: The number of conversions attributed to users by Line who were served an ad and later converted based on IP tracking.<\/li>\n\n\n\n<li>Note that the bottom row shows the Campaign Totals for Imps, Media Cost, Total Cost, Avg Cost CPM, and IP Conversions.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10093,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10106","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10106"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106\/revisions"}],"predecessor-version":[{"id":10304,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106\/revisions\/10304"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"next":[{"title":"Campaign Daily Performance","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-daily-performance","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10107"}],"prev":[{"title":"Bid\/Imp Ratios","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-imp-ratios","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11765"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10106"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}