{"id":10106,"date":"2025-03-31T20:14:47","date_gmt":"2025-03-31T20:14:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/line-performance"},"modified":"2026-10-08T20:50:19","modified_gmt":"2026-10-08T20:50:19","slug":"line-performance","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/line-performance","title":{"rendered":"Line Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Line Performance<\/strong> section provides Line-level delivery and cost metrics for each Line within the Campaign and can be filtered to focus on the Lines and reporting period you want to review.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3265\" height=\"980\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720.png\" alt=\"\" class=\"wp-image-10291\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720.png 3265w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-300x90.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-1024x307.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-768x231.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-1536x461.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-04-01-102720-2048x615.png 2048w\" sizes=\"auto, (max-width: 3265px) 100vw, 3265px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the controls above the table to customize the view:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search:<\/strong> Find a Line by Name or ID.<\/li>\n\n\n\n<li><strong>Filter Status:<\/strong> Filter Lines by status, such as Active.<\/li>\n\n\n\n<li><strong>Page Size:<\/strong> Adjust the number of Lines displayed per page.<\/li>\n\n\n\n<li><strong>Reporting Interval:<\/strong> Change the reporting period used for the Line metrics.<\/li>\n\n\n\n<li><strong>Column Selector:<\/strong> Select the three-line icon in the upper-right corner to add or remove metrics from the table.<\/li>\n\n\n\n<li><strong>Download:<\/strong> Export the Line Performance table as a CSV file.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Status:<\/strong> Current Line status.<\/li>\n\n\n\n<li><strong>ID:<\/strong> Unique Line ID.<\/li>\n\n\n\n<li><strong>Name:<\/strong> Line Name.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> Total Impressions served.<\/li>\n\n\n\n<li><strong>Media Cost:<\/strong> Media spend before additional fees or margins.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> Total Line cost, including applicable fees.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> Total Cost per 1,000 Impressions.<\/li>\n\n\n\n<li><strong>IP Conversions:<\/strong> Conversions attributed through IP-based tracking.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> Total ad Clicks.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> Percentage of Impressions that resulted in a Click.<\/li>\n\n\n\n<li><strong>CPC:<\/strong> Average Total Cost per Click.<\/li>\n\n\n\n<li><strong>Transparency Score:<\/strong> Measure of inventory transparency.<\/li>\n\n\n\n<li><strong>Foot Traffic Attributed Visitors:<\/strong> Visitors attributed through Foot Traffic Reporting.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> Total Cost plus the applicable margin.<\/li>\n\n\n\n<li><strong>Media Cost CPM:<\/strong> Media Cost per 1,000 Impressions.<\/li>\n\n\n\n<li><strong>Data Cost:<\/strong> Cost associated with Audience data.<\/li>\n\n\n\n<li><strong>Foot Traffic Cost:<\/strong> Cost associated with Foot Traffic Reporting.<\/li>\n\n\n\n<li><strong>Credit Card Fee:<\/strong> Applicable credit card processing fee.<\/li>\n\n\n\n<li><strong>Hosting Fee:<\/strong> Applicable Creative hosting fee.<\/li>\n\n\n\n<li><strong>ART Fee:<\/strong> Cost associated with ART usage.<\/li>\n\n\n\n<li><strong>Contextual Fee:<\/strong> Cost associated with Contextual AI usage.<\/li>\n\n\n\n<li><strong>Chalice Fee:<\/strong> Cost associated with Chalice usage.<\/li>\n\n\n\n<li><strong>VCR:<\/strong> Video Completion Rate for applicable video inventory.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom row displays <strong>Campaign Total<\/strong> values for applicable metrics across the Lines included in the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use this section to compare Lines within the Campaign, identify which Lines are driving delivery and spend, and surface Lines that may require additional pacing or performance review.<br><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10093,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10106","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10106"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106\/revisions"}],"predecessor-version":[{"id":16190,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106\/revisions\/16190"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"next":[{"title":"Campaign Daily Performance","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-daily-performance","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10107"}],"prev":[{"title":"Bid\/Imp Ratios","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-imp-ratios","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11765"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10106"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}