{"id":10091,"date":"2025-03-31T20:05:47","date_gmt":"2025-03-31T20:05:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-frequency-recency"},"modified":"2026-10-08T18:05:28","modified_gmt":"2026-10-08T18:05:28","slug":"campaign-frequency-recency","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-frequency-recency","title":{"rendered":"Campaign Frequency &#038; Recency"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Use Campaign-level Frequency &amp; Recency when the same Frequency and Recency controls should apply across all Lines within the Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>Enable Campaign Frequency<\/strong> is selected in Campaign Setup, the <strong>Frequency &amp; Recency<\/strong> section becomes available for the Campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"117\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718-1024x117.png\" alt=\"\" class=\"wp-image-13168\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718-1024x117.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718-300x34.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718-768x88.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718-1536x175.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-05-04-115718.png 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To configure Campaign-level Frequency &amp; Recency:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open the applicable Campaign and select <strong>Edit<\/strong>.<\/li>\n\n\n\n<li>Confirm <strong>Enable Campaign Frequency<\/strong> is enabled in Campaign Setup.<\/li>\n\n\n\n<li>Navigate to the <strong>Frequency &amp; Recency<\/strong> section.<\/li>\n\n\n\n<li>Configure the applicable settings.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> to save the Campaign.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For definitions and configuration guidance for Frequency, Recency, Time Frame Days, and Cap By, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/frequency-recency\">Frequency &amp; Recency<\/a><\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10074,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10091","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10091"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091\/revisions"}],"predecessor-version":[{"id":15996,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091\/revisions\/15996"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10074"}],"prev":[{"title":"Campaign Flights","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-flights","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10089"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10091"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}