{"id":10091,"date":"2025-03-31T20:05:47","date_gmt":"2025-03-31T20:05:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-frequency-recency"},"modified":"2025-03-31T21:08:34","modified_gmt":"2025-03-31T21:08:34","slug":"campaign-frequency-recency","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-frequency-recency","title":{"rendered":"Campaign Frequency &#038; Recency"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"126\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-1024x126.png\" alt=\"\" class=\"wp-image-10151\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-1024x126.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-300x37.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-768x95.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-1536x190.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-31-120759-2048x253.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If the &#8216;Enable Campaign Frequency&#8217; feature is checked in the Campaign Setup, the Frequency &amp; Recency section will become available for the Campaign.<\/p>\n\n\n\n<p>In the Frequency &amp; Recency section users can configure the following settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Frequency: Sets a frequency cap for how often an ad is shown to the same individual user within a specified time frame.<\/li>\n\n\n\n<li>Time Frame Days: Choose the time frame for the frequency cap.\n<ul class=\"wp-block-list\">\n<li>1-14 days<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Campaign Recency: Sets the minimum allowable amount of time between ads shown to an individual user.\n<ul class=\"wp-block-list\">\n<li>None<\/li>\n\n\n\n<li>1 minute<\/li>\n\n\n\n<li>5 minutes<\/li>\n\n\n\n<li>15 minutes<\/li>\n\n\n\n<li>30 minutes<\/li>\n\n\n\n<li>1 hour<\/li>\n\n\n\n<li>6 hours<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Frequency: 10<\/li>\n\n\n\n<li>Time Frame Days: 1<\/li>\n\n\n\n<li>Campaign Recency: 30 minutes<\/li>\n<\/ul>\n\n\n\n<p>This means, for this Campaign, the ad will be shown up to 10 times per user within a 1-day window, with a minimum of 30 minutes between each ad shown to the same user.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10074,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10091","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10091"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091\/revisions"}],"predecessor-version":[{"id":10152,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10091\/revisions\/10152"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10074"}],"prev":[{"title":"Campaign Flights","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-flights","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10089"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10091"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}