{"id":10083,"date":"2025-03-31T20:03:03","date_gmt":"2025-03-31T20:03:03","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-creatives"},"modified":"2026-10-08T18:05:28","modified_gmt":"2026-10-08T18:05:28","slug":"campaign-creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-creatives","title":{"rendered":"Campaign Creatives"},"content":{"rendered":"\n

Creatives can be managed at the Campaign level when the same Creative set should apply across all Lines within the Campaign.<\/p>\n\n\n\n

When Manage Creatives<\/strong> is enabled in Campaign Setup, Creatives associated with the Campaign are inherited by its Lines.<\/p>\n\n\n\n

Use Campaign-level Creative management when the same Creatives should be eligible across the full Campaign. If different Lines require different Creative sets, manage Creatives at the Line level instead.<\/p>\n\n\n\n

Creatives must first be created under the Campaign\u2019s Advertiser. Creatives cannot be uploaded or edited directly from the Campaign.<\/p>\n\n\n\n

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Associate a Creative to the Campaign<\/h4>\n\n\n\n
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  1. Open the applicable Campaign.<\/li>\n\n\n\n
  2. Select Edit<\/strong>.<\/li>\n\n\n\n
  3. Confirm Manage Creatives<\/strong> is enabled or enable in Campaign Setup.<\/li>\n\n\n\n
  4. Navigate to the Creatives<\/strong> section.<\/li>\n\n\n\n
  5. Select Associate Creatives<\/strong>.<\/li>\n\n\n\n
  6. Select the green plus sign (+)<\/strong> next to the applicable Creative or Creatives.\n