{"id":10081,"date":"2025-03-31T20:01:51","date_gmt":"2025-03-31T20:01:51","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-audiences"},"modified":"2026-10-08T18:05:28","modified_gmt":"2026-10-08T18:05:28","slug":"campaign-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-audiences","title":{"rendered":"Campaign Audiences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audiences can be associated at the Campaign level when the same Audience targeting should apply across all Lines within the Campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"303\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-1024x303.png\" alt=\"\" class=\"wp-image-15961\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-1024x303.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-300x89.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-767x227.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-1536x454.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2026-10-07-115258-2048x606.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Campaigns can use eligible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/custom-audiences\">Custom Audiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/third-party-audiences\">Third Party Audiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/contextual-ai\">Contextual Audiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/art-audiences\">ART Audiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/audience-groups\">Audience Groups<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Audiences are created and managed from the <strong>Audiences<\/strong> section at the Seat level. Once available, they can be associated with a Campaign for targeting or anti-targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use Campaign-level Audiences when the same Audience requirements should apply across all Lines in the Campaign. If different Lines require different Audience strategies, manage those Audiences at the Line level instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign and Line Audience targeting are evaluated together. If Audiences are applied at both levels, review the combined configuration to make sure it does not unintentionally restrict eligible inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instructions on associating Audience Segments, configuring Include or Exclude behavior, Audience Groups, and Boolean Logic, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/associate-segments\">Associate Segments<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For information on creating and managing Audience types, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\">Audiences<\/a><\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10074,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10081","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10081"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10081\/revisions"}],"predecessor-version":[{"id":15965,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10081\/revisions\/15965"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10074"}],"next":[{"title":"Campaign Creatives","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-creatives","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10083"}],"prev":[{"title":"Campaign Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10077"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10081"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}