LiveRamp CRM Segments

Through Pontiac’s partnership with LiveRamp, your CRM data can be converted into targetable Audience lists in the Pontiac platform. LiveRamp is a data management platform (DMP) that allows you to upload personally identifiable information (PII) that you have about your Audience and match this information with User IDs to create an Audience segment.

Audience data can include:

  • Name and postal addresses (NAP)
  • Email addresses
  • Phone numbers
  • Client Customer IDs (your internal Customer IDs)
    • This functions as an Audience key that allows LiveRamp to delete duplicates in an uploaded file. If there is no Customer ID, LiveRamp will use either the email addresses or NAPs provided.

If you are interested in LiveRamp to start targeting your CRM data, you will need to sign a LiveRamp user agreement. This agreement can be found in the ‘Admin’ tab under ‘Seat Settings’ in the ‘Addendum’ section. To sign this agreement, check the ‘Accept LiveRamp Addendum’ box at the bottom of the contract and click ‘Submit’. Once you have completed these steps, email your Account Manager with the email address you would like to be used for the account. Your Account Manager will create an account on your behalf using the email address provided. You will then receive an email from LiveRamp with login credentials.

Upload a csv, tsv, or txt file containing PII into LiveRamp, which will match the submitted information with User IDs and allow you to target these individuals across the internet through Pontiac. For instructions on how to upload files to LiveRamp see here: LiveRamp.

Once you have added a segment to distribution for Xandr, email your Account Manager to say that you have pushed a segment. Please provide your Account Manager with the segment name and the date you pushed the segment.

Your Onboarded Audience will appear in the ‘Audiences’ tab under ‘On Boarded’. Associate the segment to the Advertiser where you would like to use it, and it will be made available to associate to any Line Item under this Advertiser. LiveRamp segments cost an additional flat CPM of $2. To set the bids, add $2 to the recommended bid ranges for the campaign’s media type.