Reach/Frequency Report

The Reach/Frequency custom report can be used to pull data on the unique number of individuals that have been served your ad. The report can be pulled by Date, Advertiser and Line Item to view the number of unique User IDs, Device IDs, and IP addresses that were served ads compared to the number of Total Imps served. This provides information as to the reach of your campaign and the frequency that each device or user has seen an ad.

  • User ID – the number of unique User IDs that were served an ad.
  • Device ID – the number of unique Device IDs that were served an ad.
  • IP Address- the number of unique IP addresses that were served an ad.
  • Total Imps – the total number of impressions the selected Line or Advertiser has served.