LiveRamp Process Overview

1-2 days to upload the files:

Once you upload the file there will be a delay in this file showing up in the Audience folder, it may take up to 48 hours to appear.

5-8 days for the files to be mapped:

This is a manual process, so this stage can take some time. Typically, this takes 5-8 days for the first file in an Audience, but it is usually quicker for subsequent files.

1-2 days for distribution to Xandr:

Once mapping is completed you will get a notification email to distribute the audience. Select the file(s) that you wish to send to Xandr. After you have selected your desired files, select ‘Add to Distribution’ at the bottom of the page and notify your Account Manager. It will take 1-2 days for the segment to appear in Xandr.

1-2 days for the file to be onboarded, matched & fully populated in Pontiac:

Once the segment appears in Xandr, your Account Manager will onboard the audience to Pontiac. While the audience will be available to associate to a Line, it may still be in the matching stage and could take an additional 1-2 days to fully populate in Xandr/Pontiac.