OOH Reporting

All reporting and campaign metrics for Digital Out of Home will be updated each morning for the previous day’s activity.

Dimensions
  • Venue Type: View the number of impressions served and $’s spent for each venue type where ads were served in the selected reporting interval.
  • Media Owner: View the number of impressions served and $’s spent for each publisher in the selected reporting interval.
  • Zip Code: View the number of impressions served and $’s spent for each zip code in the selected reporting interval.
  • State Map: View the number of impressions served and $’s spent for each state in the selected reporting interval.
Metrics
  • Impressions: The total number of impressions served in the selected reporting interval.
  • Spend: The total dollar amount spent to serve ads in the selected reporting interval.
  • Average CPM: The average cost per 1,000 impressions served in the selected reporting interval.
Line Item Flight Metrics:

Once a Line Item is live, there will be additional metrics available under ‘Flight Metrics’ when you open the Line Item screen.

  • Est. Daily Budget: The estimated dollar amount per day the campaign is trying to spend, calculated by taking budgets, flight dates and bid data into consideration. Actual daily spend may vary.
  • Total Imps Served: The total number of impressions served by the Line in the selected reporting interval. Metrics do not include today’s spend and are updated each morning to include previous day’s spend.
  • Total Spend: The total dollar amount spent by the Line in the selected reporting interval. Metrics do not include today’s spend and are updated each morning to include previous day’s spend.
  • Budget Type: The selected budget type for the Line, spend or impressions.
  • Est. Daily Spots: The estimated number of 15 second spots the Line Item ran yesterday.
  • Pacing: This is the percentage of budget the campaign has spent compared to perfect pacing based on flight dates and budget. This will update daily and includes spend from start date to ‘yesterday’ (this is not real time pacing). Optimal pacing is between 90-110%.