There is a one-time only $100 fee to gain access to the Pontiac Intelligence Platform. This $100 is inclusive of any relevant sales tax. The first $100 is used to cover the initial one-time Entry Fee and any money above the $100 can be used to purchase media. For example, you initially deposit $300 into your account, you will have $200 remaining to purchase media.
Software User Licensing Fee
Unlike most programmatic platforms, Pontiac is fully transparent, and charges a 20% margin usage fee, which is applied to the all-in cost of media. This is a usage-based fee for access to the Pontiac buying and artificial intelligence (AI) optimization platform. All media is purchased on a CPM basis. The all-in cost includes any fees Pontiac occurs in the actual procurement process, such as third-party bidder fees, credit card processing fees, exchange fees, data fees, and any other fees that are incurred prior to the publisher receiving payment for their specific ad units. All of these fees, if incurred, are bundled into the CPM the Pontiac seat user pays, which will include the Pontiac 20% margin usage fee.
Creative Audit Fee
Each Creative unit uploaded will pass through the Creative Audit process and subsequently incur a $2.00 USD Creative Audit Fee. This $2.00 fee is inclusive of any relevant sales tax.
Minimum User Fee
Each user must spend a minimum of $25 USD per month on the platform. If monthly spend does not exceed $25, you will be charged as such:
$25 – any monthly spend = Minimum User Fee
For example, if you spend $15 USD in a month, the Minimum User Fee will be $10 USD. Your credit card will be charged this fee on the first of the month.
Managed Service Fee
Pontiac offers a Managed Service solution in which one of our experienced Account Managers can manage your campaigns for you. All managed service campaigns are priced on a flat rate CPM and require a signed Insertion Order (IO). Read more about our Managed Service Offering here: Service Offerings.