Third-Party Audience Designer

  1. Navigate to the ‘Audience Design’ tab in the Semcasting platform
  2. Select whether the target is ‘Businesses’ or ‘Consumers’ 
  3. Select desired attributes 
  4. Set the audience logic: 
  5. ‘Chosen value can be ANY selection’ – this will enable OR targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ONE of these conditions, the user is ‘18-50 years old’ OR ‘Female’. 
  6. ‘Chosen must be in ALL selections’ – this will enable AND targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ALL of these conditions, the user is ‘18-50 years old’ AND ‘Female’. 
  7. Utilize data sets from the ‘Advanced Targeting’ section to layer demographic, behavioral and location based criteria in the following categories:

    • Retail – select from behavioral data segments of consumers in certain categories for example ‘Coffee Drinkers’, down to the coffee shop of preference.
    • Politics – on a scale of ‘least likely’ to ‘most likely’ create custom segments of users who align themselves with certain issues such as ‘Progressive Income Tax’ and ‘Gun Owner Score’.
    • Sports Attendees – use advanced location data to create custom users who have been to certain stadiums and support certain sports teams.
    • Home Ownership – create a custom segment based home attributes or services a household is looking for, such as ‘Landscaping Contractors.
    • Personal Finance – create a customized segment to target users based on net worth, banking, equity and other personal finance data. In the
  8. In the ‘3rd Party Targeting’ section incorporate additional data from the following providers:
    • Advanced Contextual 
    • Acxiom Lifestyle 
    • Affinity Solutions 
    • HealthWise Data 
    • KnowWho Consumer  
    • DataStream
  9. Follow the steps in ‘Publishing Semcasting Audiences to Pontiac’ to make this Audience available in Pontiac.