Creating Audiences in Semcasting

First-Party Onboarded Audiences
Commercial Geo-Frame Audiences
Third-Party Audience Designer

 

First-Party Onboarded Audiences

First-Party onboarded audiences allow you to upload CRM data or other First-Party data and to create an anonymously targetable audience in Pontiac. These audiences have an additional cost of $0.97 CPM.  

  1. Login to the Semcasting portal and navigate to the ‘Onboarding’ tab 
  2. Select the File containing your First-Party data from your Computer  
  3. 2GB file max – csv, tsv, txt, and log 
  4. Accepted fields:
  5. Map the columns in your file by selecting the type of data from the drop-down menu 
  6. Select whether the audience is targeting ‘Businesses’ or ‘Consumers’ 
  7. Give the segment a name, audience names must be 3-64 characters and only contain letters, numbers, hyphens and underscores 
  8. Check the box if you would like to generate an Insight Report. Insight Reports will provide demographic information about the users in the audience. To download the report, wait for the audience to generate, then under the ‘Audiences Dashboard’, click on the gear symbol next to the audience name and select ‘Download Report’.  
  9. Once you submit the audience, it will appear in the ‘In Progress’ tab of the Audience Dashboard while it is in the matching process. 
  10. Follow the steps in ‘Publishing Semcasting Audiences to Pontiac’ to make this Audience available in Pontiac. 

 

Commercial Geo-Frame Audiences

 

  1. In the Semcasting portal, navigate to ‘Onboarding’ tab 
  2. Select ‘Create Segment from’ -> ‘Map Area’ 
  3. Search for an address or region, then select either the square or polygon icon and draw the desired area on the map 
  4. Select ‘Businesses’ 
  5. If desired, apply additional Third-Party filters to narrow down the businesses in the map area
    Set the logic for these filters: 

    • ‘Chosen value can be ANY selection’ – this will enable OR targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ONE of these conditions, the user is ‘18-50 years old’ OR ‘Female’. 
    • ‘Chosen must be in ALL selections’ – this will enable AND targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ALL of these conditions, the user is ‘18-50 years old’ AND ‘Female’. 
  6. Save this audience 
  7. Return to your Audience dashboard and once this audience of businesses in the map area has finished generating, click the settings icon ‘Study Options’, then choose ‘Edit Segment’ 
  8. Change the ‘Target Type’ to ‘Consumers’, apply any additional filters and enter the consumer visit dates

  9. Save this new Audience 
  10. Follow the steps in ‘Publishing Semcasting Audiences to Pontiac’ to make this Audience available in Pontiac. 

 

Third-Party Audience Designer
  1. Navigate to the ‘Audience Design’ tab in the Semcasting platform
  2. Select whether the target is ‘Businesses’ or ‘Consumers’ 
  3. Select desired attributes 
  4. Set the audience logic: 
  5. ‘Chosen value can be ANY selection’ – this will enable OR targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ONE of these conditions, the user is ‘18-50 years old’ OR ‘Female’. 
  6. ‘Chosen must be in ALL selections’ – this will enable AND targeting between selected attributes, ie. if the attributes ‘18-50 years old’ and ‘Female’ are selected this audience will contain users that meet ALL of these conditions, the user is ‘18-50 years old’ AND ‘Female’. 
  7. Utilize data sets from the ‘Advanced Targeting’ section to layer demographic, behavioral and location based criteria in the following categories:

    • Retail – select from behavioral data segments of consumers in certain categories for example ‘Coffee Drinkers’, down to the coffee shop of preference.
    • Politics – on a scale of ‘least likely’ to ‘most likely’ create custom segments of users who align themselves with certain issues such as ‘Progressive Income Tax’ and ‘Gun Owner Score’.
    • Sports Attendees – use advanced location data to create custom users who have been to certain stadiums and support certain sports teams.
    • Home Ownership – create a custom segment based home attributes or services a household is looking for, such as ‘Landscaping Contractors.
    • Personal Finance – create a customized segment to target users based on net worth, banking, equity and other personal finance data. In the
  8. In the ‘3rd Party Targeting’ section incorporate additional data from the following providers:
    • Advanced Contextual 
    • Acxiom Lifestyle 
    • Affinity Solutions 
    • HealthWise Data 
    • KnowWho Consumer  
    • DataStream
  9. Follow the steps in ‘Publishing Semcasting Audiences to Pontiac’ to make this Audience available in Pontiac.