Overview: Video campaigns are an effective strategy to create brand awareness and drive traffic to your site with high CTRS. Hosted Videos can serve in a variety of placements and sizes including pre-roll, mid-roll, post-roll, and outstream environments, and small, medium, and large video formats.
Use Cases: Video is an effective tool to drive brand awareness and achieves high engagement rates when run in tandem with display efforts.
KPI: Video Completion Rate (VCR)
Media Type: MP4, VAST Tags, and Third–Party Tags. You must request third-party video tag access from your Account Manager.
Placement: Video can run across all inventory types.
Bid Structure: Bids vary for video inventory, but we recommend a bid structure of at least an $8 base bid.
Audience Data Targeting: Third-party audience data is available to target for video campaigns. If you use Third-Party Audiences, increase bids by the average cost of all associated segments.
To get started with your Video campaign, select ‘Video’ as the creative type, and in the Line Item ‘Targeting’ menu select a video playback type (environment) and video player size. We recommend selecting pre-roll, mid-roll, and outstream for playback types, and selecting all player sizes.