Video

Overview: Video campaigns are an effective strategy to create brand awareness and drive traffic to your site with high CTRS.  Hosted Videos can serve in a variety of placements and sizes including pre-roll, mid-roll, post-roll, and outstream environments, and small, medium, and large video formats.  

Use Cases: Video is an effective tool to drive brand awareness and achieves high engagement rates when run in tandem with display efforts.

KPI: Video Completion Rate (VCR)

Media Type: MP4, VAST Tags, and ThirdParty Tags. You must request third-party video tag access from your Account Manager. 

Placement: Video can run across all inventory types.

Bid Structure: Bids vary for video inventory, but we recommend a bid structure of at least an $8 base bid.

Audience Data Targeting: Third-party audience data is available to target for video campaigns.  If you use Third-Party Audiences, increase bids by the average cost of all associated segments.

Specs:

 

Setup

To get started with your Video campaign, select ‘Video’ as the creative type, and in the Line Item ‘Targeting’ menu select a video playback type (environment) and video player size. We recommend selecting pre-roll, mid-roll, and outstream for playback types, and selecting all player sizes.