To create the click URL you will need to assign a unique variable to each parameter. These variables will appear in Google Analytics reports for all users that arrived on your website by clicking on this URL . Variables can contain numbers, letters, hyphens, ‘+’ signs and periods.
- Traffic Source
If you are running simultaneous advertising efforts across various platforms, this parameter will allow you to distinguish which traffic arrived through Pontiac vs. Facebook, LinkedIn etc.
When running a report by medium, compare performance between organic, paid, search, etc or by media type ie. banner, video, native.
- Campaign Name
If you are running more than one Line Item in Pontiac, this will allow you to differentiate which campaign is driving the traffic. For example, &utm_campaign=Remarketing and &utm_campaign=Prospecting
The content variable can be used to differentiate between different creatives, creative sizes, or creative types.