Geo-Framed Audience Targeting

Overview: A defined Audience of users who were in a geographic location is compiled and then targeted. By using one or hundreds of locations, we can target ads to users who have visited those locations at any point in time in the past 6 months.   

Use Cases: Great for users who want to target people who have visited a specific location or event.  For example, you can target users who have attended a University of Texas football game, or people who have visited any Target across the country. 

Case Study: CPI For High Life-Time Value- Tracking App Installs for Food Delivery App

KPI: Click Through Rate (CTR) and Foot Traffic Attribution

Media Type: Mobile In-App

Placement: Mobile In-App Only

Bid Structure: Mobile In-App inventory bid pricing varies widely, on average between $1.20 and $11, depending on the quality of the inventory.  The price is $2.00 CPM for the Custom Audience, which must be added on top of the bid pricing.

Audience Data Targeting: First and Third-Party data segments are available for targeting but can limit the campaign’s ability to serve.  If Third-Party Audiences are added, increase bids by the average cost of all associated segments.

Specs:  Align with the campaign’s media type.

Setup

You must send the locations you wish to target to your Account Manager, who will then push the data to your seat via OnSpot Data Technology.  After 3 business days, users from the defined geo locations and time frame will be made available for targeting, and will appear under ‘Onboarded Audiences’. Onspot segments cost an additional flat CPM of $2.00. To set the bids, add $2.00 to the recommended bid ranges for the campaign’s media type. 

See additional information about Geoframed Audiences here: Geoframed Commercial Address Segments.