Placing Pixels with Google Tag Manager

Once you have created a pixel in Pontiac:

  1. Log in to your Google Tag Manager account.
  2. Select your website’s container and click Add a new tag.
  3. Click Custom HTML Tag and enter a name for your tag.
  4. Go to Events Manager and select Add Event.
  5. Select Install code manually.
  6. Copy the pixel from Pontiac. (we recommend using URL img version of the pixel)
  7. Return to Google Tag Manager and paste the code in the HTML container.
  8. Click the Advanced Settings dropdown and select Once per page under Tag firing options.
  9. For Remarketing pixels under ‘Fire On’, select ‘All Pages’. For Conversion pixels under ‘Fire On’, select the landing page a user will be brought to AFTER converting.
  10. Click Create Tag.