Query String Macros

Once the conversion pixel generates you will have the option to add in query string macros. Click on the name of the pixel and check the boxes next to ‘Order id’ and ‘Value’. This will add the macros into the pixel which can then be copied and placed on the landing page after a conversion. Speak with your web developer to swap in the values that you would like to pass in. For example, ${ORDER_ID} must be replaced by the actual order ID and ${REVENUE} must be switched out for the actual value of the conversion when firing this pixel.

  • Order_ID: Allows the platform to track the exact order ID number of a transaction generated from a Pontiac ad.
  • Value: Allows the platform to track the exact value of a transaction generated from a Pontiac ad.