Creative Specs

Click here to download all specs: Pontiac Creative Specs

Banner Specs
HTML5 Specs
Native Specs
Audio Specs
Video & CTV Specs
Ad Server Tag Specs

Banner Specs

While all of the above banner sizes can be utilized, we recommend including several of the best performing sizes from the list below on every campaign.

Best performing banner sizes for Desktop Inventory:

  • 300 x 250
  • 160 x 600
  • 728 x 90
  • 300 x 600
  • 970 x 250
  • 320 x 480
  • 320 x 100

Best performing banner sizes for Mobile Inventory:

  • 300 x 250
  • 320 x 50
  • 300 x 50
  • 320 x 480

If your banner file is greater than the 150kb limit try using a compressor such as this one compressjpeg.com to decrease the weight of your Creative. The Pontiac Platform will allow upload up to 300kb, however overage fees will apply to any creative over 150kb. Increased limit requests are approved on a case by case basis and could be subject to additional fees. Please allow 3 business days for this request to be processed.

If the banner size that you are looking to use is not available in the platform, email your Account Manager. Estimated turnaround for this request is one month.

 

HTML5 Specs

See instructions for setting up Click Tracking for HTML5 Creatives here: Implementing-IAB-clickTag-for-HTML5
The Pontiac Platform will allow upload up to 300kb, however overage fees will apply to any creative over 150kb.

 

Native Specs
Native Format A:

Native Format B:

Native Format C:

Native Format D:

 

Audio Specs
Open Exchange Audio:

To include a companion banner for Audio on the open exchange, the Audio file and associated Banner must be uploaded as one Creative in the form of a VAST tag under the Creative Type ‘Ad Server Tag Video ‘ in the Pontiac platform.

Spotify Audio File:

Spotify Image File Companion Banner:

 

Video & CTV Specs
Hosted Video:

CTV:

 

Ad Server Tag Specs


To use an ad server tag, email your Account Manager to request acces. Ad server tag requests are approved on a case by case basis. You must include AppNexus’ macro ${CLICK_URL} to ensure that clicks are properly tracked in Pontiac. For additional macros see here: Creative Macros.