Creatives

Pontiac Intelligence supports Banner, HTML5, Native, Audio, Video and CTV ads. The Pontiac platform can function as your ad server, or, upon request, you can upload Creatives hosted on other servers using third-party tags. Upon upload, each Creative will pass through the Creative Audit process, which will incur a Creative Audit Fee of $2 per Creative and take up to 24 hours for approval. Before uploading any Creatives, read the Pontiac Intelligence Creative Acceptance Policy here: Pontiac Creative Acceptance Policy.

For a video walkthrough on how to upload Creatives: https://tinyurl.com/PontiacAdvertiser

Creative Specs
       Banner Specs
       HTML5 Specs
       Native Specs
       Audio Specs
       Video & CTV Specs
       Ad Server Tag Specs
Creative Upload

Creative Audit
       Audit Status
       Sensitive Categories
       Creative Flagged as Sensitive
       Rejected Creatives
       Creative Re-audit
Editing a Creative
Creative Expiration
Creative Bulk Upload
Creative A/B Testing

 

Creative Specs

Click here to download all specs: Pontiac Creative Specs

Banner Specs

While all of the above banner sizes can be utilized, we recommend including several of the best performing sizes from the list below on every campaign.

Best performing banner sizes for Desktop Inventory:

  • 300 x 250
  • 160 x 600
  • 728 x 90
  • 300 x 600
  • 970 x 250
  • 320 x 480
  • 320 x 100

Best performing banner sizes for Mobile Inventory:

  • 300 x 250
  • 320 x 50
  • 300 x 50
  • 320 x 480

If your banner file is greater than the 150kb limit try using a compressor such as this one compressjpeg.com to decrease the weight of your Creative. The Pontiac Platform will allow upload up to 300kb, however overage fees will apply to any creative over 150kb. Increased limit requests are approved on a case by case basis and could be subject to additional fees. Please allow 3 business days for this request to be processed.

If the banner size that you are looking to use is not available in the platform, email your Account Manager. Estimated turnaround for this request is one month.

 

HTML5 Specs

See instructions for setting up Click Tracking for HTML5 Creatives here: Implementing-IAB-clickTag-for-HTML5
The Pontiac Platform will allow upload up to 300kb, however overage fees will apply to any creative over 150kb.

 

Native Specs

Native Format A:

Native Format B:

Native Format C:

Native Format D:

Audio Specs

Open Exchange Audio:

To include a companion banner for Audio on the open exchange, the Audio file and associated Banner must be uploaded as one Creative in the form of a VAST tag under the Creative Type ‘Ad Server Tag Video’ in the Pontiac platform.

Spotify Audio File:

Spotify Image File Companion Banner:

 

Video & CTV Specs

Hosted Video:

CTV:

 

Ad Server Tag Specs


To use an ad server tag, email your Account Manager to request access. Ad server tag requests are approved on a case by case basis. Please allow 2 business days for this request to be processed. You must include AppNexus’ macro ${CLICK_URL} to ensure that clicks are properly tracked in Pontiac. For additional macros see here: Creative Macros.

 

Creative Upload

To upload a Creative, go to the Advertisers tab and click on the name of the Advertiser under which you would like to upload the Creative. Select ‘New Creative’ and select the type of Creative that you will be uploading. A preview of the Creative should appear in the green ‘Preview’ box. Ensure that the Creative does not extend outside this preview box. Complete all relevant fields, then click ‘Save’.  The max file size for Creatives is 300kb, however, for each creative which is heavier than 150kb, Pontiac will charge $2.50 per gigabyte of data delivered via the ad campaign.

To incorporate UTM Codes into your Click URL read more info here: UTM Code Implementation

If you would like to associate a Third-Party Pixel to a Creative, switch to the ‘Third-Party Pixels’ tab and click the green plus next to the pixel. This pixel must be added under ‘Third Party Pixels’ in the Advertiser settings before the Creative upload. See more information on Third Party Pixels here: Third-Party Pixels (Trackers).  If you are uploading a Video or Audio Creative this tab will be called ‘Trackers’ and the pixel can be added at the time of the Creative upload.

Remarketing Pixels can also be added to the Creative in the ‘Segments’ tab at the time of Creative upload. Click the green plus next to the name of the pixel to associate it to the Creative. This will add any user that is served your Creative into this Remarketing segment. This pixel must be created in the Advertiser settings before the Creative upload. See Remarketing Pixels for more information here: Segment Pixels (Remarketing).

 

Creative Audit

The Creative audit process takes 24 hours from the time you upload a Creative. Before uploading any Creatives read the Pontiac Intelligence Creative Acceptance Policy here: Pontiac Creative Acceptance Policy.

Pontiac Intelligence reserves the right to reject any Creative unit at its discretion, and subsequently suspend the account without advanced warning. If your account is suspended, you will be notified in writing and an investigation will take place within three business days. No refunds will be given for Creative Audit Fees incurred on ads that are rejected or flagged as sensitive. Pontiac Intelligence is unable to change the audit results of Xandr/AppNexus & RiskIQ. Audit results can only be changed by resolving the issue that caused a Creative to be rejected or flagged as sensitive.

Audit Status

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. Audit status will be indicated by a symbol; a yellow triangle for ‘audit pending’, a green check box for ‘passed audit’, a green triangle for ‘marked as sensitive’ and a red box for ‘rejected’. Hover over this symbol to view additional information about the audit status.

Sensitive Categories

The following are categories that could trigger a sensitive flag. See the full list of content considered sensitive here: Sensitive Categories.

  • CBD or Hemp (No pictures of flower, hemp/marijuana leaves, or the words ‘Get High’ on the landing page)
  • Adult Store (must lead to a landing page without nudity or toys)
  • Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
  • Politics – See ‘Political Advertising’ section below for more information
  • Social Issues / makes claims 
  • Weight Loss
  • Sexual Health
  • Affiliate Offers
  • Consumer Loans
  • Tobacco and Smoking Products
  • Online Games
  • Gambling & Online Gambling – See ‘Gambling Advertising’ below
  • Firearms and Weapons (Sporting Goods stores, education, accessories) 
  • Tabloid / Advertorial (cannot infringe on copyrights) 
  • Underwear / Lingerie
  • Strip Club / Gentlemen’s Club
  • Dating

 

Creative Flagged as Sensitive

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. A Creative flagged as sensitive will display a green triangle. Hover over this symbol to view additional information about the audit status. No refunds will be given for Creative Audit Fees incurred on ads that are flagged as sensitive. 

If one of your Creatives is flagged as ‘Sensitive’, this content is allowed on the platform, but the Line Item will be restricted to the sensitive publishers that allow this type of content. Any exchanges that you selected to target will be ‘grayed’ out and only the exchanges allowing sensitive content will be targeted. This may restrict both delivery and performance of your campaign as these exchanges typically contain lower quality inventory and can also include fraud. Audit results can only be changed by resolving the issue that caused the Creative to be flagged as sensitive. If you think your Creative was flagged incorrectly, email your Account Manager.

The following sensitive flags will require specific actions to activate the campaign:

  • Sensitive, gambling: Under ‘Edit Advertiser’ select the box next to ‘Gambling’ to download the gambling addendum or download it here: Gambling Addendum. Sign the addendum and send it to your account manager. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.
  • Sensitive, political content: Under ‘Edit Advertiser’ select the box next to ‘Political Content’ and fill out the political disclosure information. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.

The following sensitive flag can be removed by following these steps:

  • Sensitive, lack of branding: The Creative should be changed to have clear branding present. The Creative will need to be re-uploaded and saved. By selecting ‘save’ after uploading the new Creative it will be sent to audit and you will be charged a $2 Creative Audit Fee.  
Rejected Creatives

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. If your Creative is rejected, a red box will appear here. Hover over this symbol to view additional information about the audit status.

No refunds will be given for Creative Audit Fees incurred on ads that are rejected. Pontiac Intelligence is unable to change the audit results of Xandr/AppNexus & RiskIQ. Audit results can only be changed by resolving the issue that caused the Creative to be rejected. If you think your Creative was rejected incorrectly, email your Account Manager.

  • Rejected, Does not display properly: First check to see if there is a preview of the Creative in the green preview box in Pontiac and verify that the Creative fits in the designated area. If it does not fit correctly in the box you may have chosen the incorrect Creative size. You can edit the size then select ‘Save’. The Creative will be sent to audit and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Fails to render: If you are using an ad server tag, verify that the code you uploaded in Pontiac renders on your end. Check with your ad server that the tag is active and available. Email your Account Manager for additional help.
  • Rejected, Creative brand does not match Creative landing page: The brand displayed in the ad should match the brand of the website that the ad is driving users to. In order for this Creative to be accepted, you must change the brand displayed in the Creative, or change the Click URL to drive to this brand’s website. Upload a new Creative or edit the Click URL and then click ‘Save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Creative does not click through properly: Your Creative will be rejected if the Creative is clicked and does not open a landing page, if the Creative is clicked and a landing page opens, but no content loads or if the Creative is clicked and a landing page loads, but an error keeps any content from being displayed. In any of these cases you must either update the landing page and then click ‘Reaudit’ or change the Click URL for the Creative and click ‘save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Malicious: Your account will be suspended, you will be notified in writing and an investigation will take place within three business days. Pontiac clients who upload ads deemed malicious will lose access to the platform and forfeit deposited funds.

 

Creative Re-Audit

To re-audit a Creative open the Advertiser and select the Creative’s name under the ‘Creatives’ menu. You cannot re-audit a Creative at the line item level, but rather you must be at the Advertiser level.  

Selecting the ‘Reaudit Creative’ button at the bottom of the ‘Creative’ window will send the Creative to re-audit and you will be charged the $2 Creative Audit Fee. This should only be used if there have been no changes made to the Creative or the Click URL. For example, if your Creative was flagged because the landing page does not have a Privacy Policy, in this case you need to make changes to the landing page and not to the Creative, then select ‘Reaudit Creative’. 

Selecting ‘Reaudit Creative’ will not save any changes you have made to the Creative and the Creative will be re-audited as it was prior to any changes. If you would like to make changes to the Creative or the Click URL you must then select ‘Save’, which will automatically send the updated Creative to audit.

 

Editing a Creative

To edit a Creative once it has been submitted and audited, go to the Advertiser tab and click on the name of the Advertiser where the Creative is located to open the Advertiser menu. Select the Creative’s name under the ‘Creatives’ menu. You cannot edit a Creative at the Line Item level, you must be at the Advertiser level.  

If you do not see the Creative that you are looking for in the Advertiser menu, try switching the ‘Filter Status’ to ‘Inactive’. If the Creative appears under ‘Inactive’ and you would like to re-activate it, click on the Creative name to open the Creative Settings and check the ‘Active’ box. If the Creative is expired, see this section: Creative Expiration.

The type of Creative cannot be edited at any time. You can only change the ‘Name’ and the ‘Active’ status of a Creative without sending the Creative to audit and paying additional fees. Changing the size, Click URL or image file and clicking ‘Save’ will resubmit the Creative to audit and you will be charged the $2 Creative Audit Fee. 

Selecting ‘Reaudit Creative’ will send the Creative to re-audit without the changes you have made. You must select ‘Save’, and this will automatically send the updated Creative to audit.

 

Creative Expiration

If a Creative unit is inactive for 45 days, it will expire. You will receive an email notification before the expiration date. If you run this Creative before the expiration date there will be no additional audit fees. Once a Creative expires the ‘Active’ symbol will change from a green box to a red box.

To use a Creative after it has expired, go to the Advertiser tab and click on the name of the Advertiser where the Creative is located to open the Advertiser menu. Select the Creative’s name to open the Creative Settings. If you do not see the Creative here, try changing the ‘Filter Status’ to ‘Inactive’. Select the Creative’s name to open the Creative Settings, check the ‘Active’ box and click ‘Resubmit for Audit’. This will send the Creative to audit and you will be charged the $2 Creative Audit Fee.

 

Creative Bulk Upload

If you frequently upload a large quantity of Banners at one time under a single advertiser, email your Account Manager to request access to this feature. All Creatives uploaded through this feature must be uploaded to the same Advertiser. This feature cannot be used to upload Creatives to multiple Advertisers. This feature can only be used for Banner creatives at this time.

Once access is granted a button will appear at the Advertiser level next to ‘New Creative’ that says, ‘Creative Bulk Upload’. You will then need to create and upload a CSV file with the details for each Creative. If the Creative type is a tag, the tag will be entered into the CSV. If the Creative type is an image you will also need to create and upload a zip folder that contains these images.

The following are the steps to create the CSV:

  1. Create a new Excel file that will be later saved as a CSV file (with extension .csv). This can also be accomplished in a text editor.
  2. Insert the following Headers/Columns
    • Creative Name: The Creative in the Pontiac platform.
    • Data: This can denote the location of the Creative in the zip file if the Creative type is “image”. If the Creative type is “thirdParty”, this is where the third-party tag goes in. Example below (2).
    • Size: Creative size, e.g: 300×250, 300×600, 320×50, etc
    • Click URL: Landing page for the Creative
    • Creative Type: Can take values “thirdParty” or “image”.
    • Line Ids: ID(s) of the lines you would like this Creative attached to after being bulk uploaded.
    • Third Party Creative Sub-Type: Optional field for Creative type thirdParty. Can take values “iFrame” or “rawHTML”. This can be omitted if the Creative type is not “thirdParty”.
  3. Example of what the Excel row/record should look like (note the last character is comma(,) without specifying the third-party Creative sub-type):

pontiacCreativeName1,BRAND-logo1.jpg,300×250,https://pontiac.media,image,6004 6005,

pontiacCreativeName2,<ins class=’dcmads’ style=’display:inline-block;width:728px;height:90px’ data-dcm-placement=’N6563.157895.INVESTINGCHANNEL/B9315081.133810598′ data-dcm-rendering-mode=’iframe’ data-dcm-https-only data-dcm-click-tracker=${CLICK_URL}> <script src=’https://www.googletagservices.com/dcm/dcmads.js’></script></ins>,728×90,https://pontiac.media,thirdParty,6004,

    • Note the second row above is a thirdParty Creative type and is only being associated to one line (6004). If you don’t need the Creatives associated to a line you can omit the line id and only put a comma (,).

  1. Click File -> Save -> Select CSV (Comma-Separated Values) -> name it CreativeBulkMap.csv
  2. Upload this CSV file to Pontiac, along with the zip archive containing the Creatives if they are images.

Download an example CSV file here:  Bulk upload sample CSV

 

Creative A/B Testing

In order to A/B test Creatives you will have to set-up a Line Item for each Creative and use the Creative Custom Audience to create an Audience segment that tracks users who have seen each ad. On each Line Item you will then ANTI-TARGET the Audiences that have seen the OTHER Creatives to ensure that users are only seeing one of the Creatives. 

  1. Upload each Creative that you would like to test 
  2. Go to the ‘Audiences’ tab, ‘New Custom Audience’ and select ‘Creative Audience’ from the dropdown
  3. Check the ‘Device ID’, ‘IP Address’ and ‘User ID’ boxes
  4. Name the Audience after one of the Creatives and select the green plus sign next to that Creative (it will move from the left side to right side indicating that this Audience will collect users that have seen this Creative)
    For example: name the Audience ‘Creative A’  and click green plus next to  ‘Creative A’. N
    ame a second Audience ‘Creative B’  and click green plus next to ‘Creative B’
  5. Create a line for each Creative and Anti-target all of the Audiences of users who have seen OTHER Creatives.
    For example: create a Line and associate Creative A as the Creative the Line will serve, then under Audiences,  ‘Associate segments’, create a new group and drag over all of the Audiences for the other Creatives. Click the minus sign next to the Audience to exclude/anti-target it. Switch to ‘all’ to make sure that the logic is OR between the segments as shown below.