Overview: Foot Traffic Attribution provides the capability to register conversions beyond the digital sphere. A powerful tool to track users that are served your ads and attribute their subsequent visit to a physical location to your campaign. Seamlessly integrated into the Pontiac platform, Foot Traffic is available as a key performance metric at your fingertips.
Use Cases: Great for users who want to drive customers to convert in a physical location. This is especially useful when online conversions are unlikely, for instance with a car dealership.
KPI: Foot Traffic Attribution
Media Type: Display, Native, Audio, Video, CTV
Placement: This is a reporting feature available for all inventory types, addresses in the United States only.
Bid Structure: Mobile In-App inventory bid pricing varies widely, on average between $1.20 and $11, depending on the quality of the inventory. The price to receive Foot Traffic Studies is $1.50 CPM, which must be added on top of the bid pricing for the media type.
Audience Data Targeting: First and Third-Party data segments are available for targeting but can limit the campaign’s ability to serve. If Third-Party Audiences are added, increase bids by the average cost of all associated segments.
Specs: Align with the campaign’s media type.
- Create a Line Item and check the ‘Enable Foot Traffic’ box
- Enter the commercial addresses that you would like to monitor
- In the Reporting tab reports will generate indicating the number of visitors that were served your ad and subsequently came within a 165-meter radius of the address that you are tracking. Frequency of reports will depend on inventory type for the Line.
See more here: Foot Traffic Attribution