App List Targeting

Overview: App List Targeting allows you to pick and choose the apps you want your ads to serve in. Custom App Lists can be created with any number of apps.

Use Cases: App List Targeting is best used when you have an idea of the audience you are targeting, and the apps that they use.  If your audience frequently uses an app, serving ads there allows you to reach your audience without paying for Third-Party data segments. This strategy optimizes your ad spend by only serving on apps that are most relevant to your audience or your content.

KPI: Click Through Rate (CTR)

Media Type: Display, Native, Audio, Video, CTV

Placement: Ads targeting an App List will serve on mobile devices and tablets in the apps specified in the lists.

Bid Structure: Bids depend on the apps chosen. For standard apps we recommend starting the bidding at $3.75.  For premium apps, bids will need to be significantly higher to win inventory.

Audience Data Targeting: First and Third-Party data segments are available for targeting but can limit the campaign’s ability to serve.  If Third-Party Audiences are added, increase bids by the average cost of all associated segments.

Specs:  Align with the campaign’s media type.

Setup 

To build your App List, go to the ‘Inventory Tab’ click ‘New App List’ and paste the app code for each desired app on an individual line followed by a comma and the operating system identifier. The app codes can be found by locating the page for the app on either the Apple App Store or the Google Play Store for Android apps and taking the highlighted portion of the URL shown below. For Android apps use the highlighted portion followed by a comma and the operating system identifier “2”.  For Apple apps, use the numerical id code followed by a comma and the operating system identifier “3”.

Examples (use only the red text):

Android Apps:  https://play.google.com/store/apps/details?id=com.easybrain.sudoku.android&hl=en_US&gl=US
Line format : com.easybrain.sudoku.android, 2

Apple Apps:  https://apps.apple.com/us/app/sudoku-com-brain-games/id1193508329
Line format: 1193508329, 3

When setting up a new Line Item, the App List you created (as well as preconfigured App Lists by category) will be available to associate to the campaign in the Line Item ‘Targeting’ menu under the ‘App List’ tab.