Third-Party pixels, or ‘trackers’ allow the attachment of trackers to your ads from external providers allowing you to call external servers at the time that the ad is rendered on a page. This allows Advertisers to collect data and real time stats about the ad being served.
- To use a pixel from an external provider, enter the Advertiser menu by clicking on the name of the Advertiser that this pixel will help track, and select ‘New Third Party Pixel’.
- Select the code type of the pixel.
- Enter the pixel code into the content box and save it.
- These pixels MUST then be associated to each Creative that you wish to track. While uploading or editing a specific Creative, you will notice a tab for ‘Third-Party Pixels’ or ‘Trackers’. Select the third-party pixel that you desire to attach to the Creative and save the Creative.
For more information on Third-Party Pixels see here: Third-Party Pixels.