Foot Traffic Attribution Reports can be found in the Reporting Suite, below the Custom Reports. The first Foot Traffic Report will generate when the first Foot Traffic Conversion has been registered. Reports will generate daily if there are new visitors to the location. If there are no new visitors on a given date, no report will appear for that day. The Foot Traffic Attribution window is from the start date of the campaign to one month after the end date of the Line Item. The visitor count displayed in these reports is ‘unique’ visitors. Multiple visits by the same Device ID will only be registered once.
A ‘visitor’ is counted as any mobile device that was served the ad and then the device was subsequently seen within a 165 meter radius of the commercial address you are tracking. This ‘visitor’ count relies on Mobile GPS tracking and is limited to the accuracy and precision of the device’s location services. It is possible that a visitor could be counted by walking by or driving by the location.
Reports will contain the following information:
- Line ID
- Line Name
- Location ID
- Location Name
- Visitors Count