Foot Traffic Attribution Studies

Foot Traffic Attribution Reports can be found in the Reporting tab in the ‘Foot Traffic Studies’ section. Foot Traffic Reports will generate daily for the flight dates of the campaign and for 30 days after the campaign ends. The default attribution window is the Lifetime of the campaign or the last 30 days, whichever is shorter. This attribution window can be changed in the Line Item set-up to 30, 60 or 90 days. The visitor count displayed in these reports is ‘unique’ visitors. Multiple visits by the same Device ID will only be registered once on a given day, but may be registered if they return on a different day. 

Reports will contain the following information:

  • Date
  • Line ID
  • Line Name
  • Location ID
  • Location Name
  • Visitors Count

A ‘visitor’ is counted as any mobile device that was served the ad and then the device was subsequently seen within a 165 meter radius of the commercial address you are tracking. For CTV and Web inventory this ‘visitor’ is a mobile device associated to a household of the device the ad was served on (ie. TV, Desktop etc). This ‘visitor’ count relies on mobile GPS tracking and is limited to the accuracy and precision of the device’s location services. It is possible that a visitor could be counted by walking by or driving by the location.