Setting Up Foot Traffic Attribution

Invalid Addresses
Bulk Address Upload
Editing & De-activating Locations

In the Pontiac platform you can opt to receive Foot Traffic Attribution reporting when setting up a Line Item. After selecting ‘In-app’ as the ‘Inventory Type’, check the ‘Enable Foot Traffic’ box and enter the addresses that you would like to monitor for Foot Traffic Conversions. The ‘Enable Foot Traffic’ field will only be visible once ‘In-app’ is selected as the inventory type as this feature can only be utilized for in-app campaigns. These addresses must be commercial addresses and will be validated by Google Maps. If the validation status appears as ‘Invalid’, you will not be able to receive reporting for this location. 

Foot Traffic Attribution is only available for mobile in-app campaigns at this time. This cannot be used for CTV, web or mobile-web campaigns.  The cost for Foot Traffic Attribution is $1.50 CPM. For campaigns receiving Foot Traffic reports, add the $1.50 CPM to the bid recommendations for the media type of the campaign.


Invalid Addresses

If you get an error when entering an address, you see that the address is appearing on the map in a different location, or the address details change when you save the location, the address that you entered may be invalid in Google Maps. Addresses for Foot Traffic Attribution are validated by Google Maps and occasionally Google will edit an invalid address to an address that it recognizes. 

Addresses should not include apartment numbers, suite numbers or other numbers or letters after the street name. None of the fields should include symbols or extra commas within the cell.

For example, the following address formats would be invalid:

  • 123 Broad St #D, New York, NY 10001 
  • 123-D Center Road, New York, NY 10001
  • 123 Main St #100, New York, NY 10001

The valid format would be:

  • 123 Broad St, New York, NY 10001 
  • 123 Center Road, New York, NY 10001
  • 123 Main St, New York, NY 10001


Bulk Address Upload

To Bulk upload addresses you will need to create a CSV file. The addresses must be entered in the following format with no column headers:

Location Name, Street Address, City, State, Postal Code, Active Status

If you would like the location to be Active the ‘Active Status’ column should have a 1. If you would like the location to be Inactive the ‘Active Status’ should have a 0.

In this example shown below, all of the addresses will be active except ‘The Shops NYC’. 

Save the file as a CSV with no column headers and upload it by clicking the ‘Bulk Upload’ button under ‘Foot Traffic Reporting’. Double check before submitting the Line Item that all of the addresses look correct.  


Editing & De-activating Locations

Foot Traffic Addresses cannot be edited once the Line Item has been submitted. If you need to change the details of the address you will need to deactivate the address and enter the new address as a separate entry.

To deactivate a location previously entered for Foot Traffic Reporting, open the Line Item and expand the ‘Foot Traffic Reporting’ section to view the entered addresses. The ‘Location Name’ should appear as a hyperlink. Click on the Location Name to open the Location Settings window and un-check the ‘Active’ box, then click ‘Save’ and ‘Submit Changes’ to the Line Item.