When setting up a Line Item, select from the following Inventory Types:
- Web- This includes desktop & mobile web
- In-app – This runs on mobile applications
- CTV – Connected TV is a premium video placement that runs either on a smart TV or through an over-the-top device
- Open- Open allows for all inventory types and should only be used by advanced programmatic buyers. Exercise caution when using this inventory type to ensure you are getting the desired results. For example, if you apply a Site List, but do not specify ‘Web’ inventory, this will serve on these whitelisted sites and ANY app unless an App List is also applied.
Once Inventory Type is selected and the Line is submitted this cannot be changed.