Bid Recommendations with Audience Segments or Foot Traffic Attribution

All Audience segments have an additional cost CPM that should be added to your bid data. If your base bid is $2.43 and you are targeting an Audience segment with a cost of $2 CPM, you will actually be bidding $0.43 for media. If you are using an Audience segment, add the cost of the segment to the standard recommendation for the media type.  If you are using various Audiences, add the average of all of the Audience costs to the standard recommendation for the media type. Foot Traffic Attribution also has an additional cost of $1.50 CPM. All campaigns receiving Foot Traffic Studies should add $1.50 to the bid recommendation for the media type.

  • LiveRamp CRM segment: add $2.00
  • Geoframed Onspot segment: add $2.00
  • Job Title/Employer Bombora segment: varies based on the segment, add the CPM shown in the ‘Onboarded’ section of the Audiences tab
  • Custom Contextual Grapeshot segment: varies based on the segment, add the CPM shown in the ‘Onboarded’ section of the Audiences tab
  • Other Third-Party Audiences: add associated CPM
  • Foot Traffic Studies: add $1.50