For a video walk through on the set-up of a site or app list: https://tinyurl.com/PontiacInventory
If no site list is attached, domain targeting will be open. To build a custom site or app list go to the ‘Inventory’ tab and select ‘New Site List’ or ‘New App List’. Once a list is saved it will automatically appear in under the ‘Site lists’ or ‘App lists’ section of the ‘Targeting’ menu of a Line item. There are also premade site lists and app lists for different categories that you can choose from. Once created, an app or site list can be implemented as either an ‘Allow list’ (target) or ‘Block list’ (avoid).
To associate a site or app list to the campaign, choose ‘Edit Targeting’, then go to the ‘Site lists’ or ‘App lists’ tab, choose the ‘Block List’ bubble if this is a list of sites or apps you want to avoid, or the ‘Allow list’ bubble if this is a list of sites or apps you want to target. Click on the green plus sign next to the name of the list you would like to target. Associated site and app lists should appear on the right-side of the screen.