The type of pixel (URL JS or URL Img) indicates on which webpage each pixel should be placed. There are a variety of scenarios which determine whether one uses the HTML or the URL.
- Advertiser has a relationship with an ad server which has placed ‘Floodlight’ tags on the pages. In this option, the trafficker should follow the instructions provided by the ad server to ‘piggyback’ or add the Pixel URL to the appropriate floodlight.
- When interacting with the HTML on the website, the pixel should be placed directly in the source code in the header or the body. This is a screen shot of the HTML code after the pixel has been added:
If you have any questions regarding specific pixel placement, email your Account Manager.