Frequency Parameters

  • Daily Frequency Cap: The daily frequency cap controls the maximum number of times an individual can be served an ad in a single day. 
  • Lifetime Frequency Cap: The lifetime frequency cap controls the maximum number of times an individual can be served an ad in the lifetime of the campaign. 
  • Dynamic Frequency: The dynamic frequency function allows the platform to adjust frequency caps based on the campaign’s pacing. If a campaign is pacing behind, this will increase the number of times a user can be served an ad. If the campaign is pacing ahead, this will decrease the number of times a user can be served an ad.
  • 2 min frequency: This will only allow ads to serve once every 2 minutes to an individual user to avoid publishing your ad to a user multiple times on the same site