Sensitive Categories

Advertisements which exhibit any of the following properties are allowed on the platform but restricted to publishers who have approved this type of content. These ad units will be flagged in the platform as Sensitive and will flag each ad as such next to the Creative audit. If ANY of an Line Item’s ad units are flagged as Sensitive, then the entire Line Item is restricted to the sensitive publishers.

  • CBD or Hemp (No pictures of flower, hemp/marijuana leaves, or the words ‘Get High’ on the landing page)
  • Adult Store (must lead to a landing page without nudity or toys)
  • Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
  • Politics – See ‘Political Advertising’ section below for more information
  • Social Issues / makes claims 
  • Weight Loss
  • Sexual Health
  • Affiliate Offers
  • Consumer Loans
  • Tobacco and Smoking Products
  • Online Games
  • Gambling & Online Gambling – See ‘Gambling Advertising’ below
  • Firearms and Weapons (Sporting Goods stores, education, accessories) 
  • Tabloid / Advertorial (cannot infringe on copyrights) 
  • Underwear / Lingerie
  • Strip Club / Gentlemen’s Club
  • Dating

The following is the full list of Creative types that could trigger a sensitive flag:

  • Creatives stating ‘Price Match Guarantee’
  • Travel Deterrent
  • Unsubstantiated Rare
  • Underwear/Lingerie
  • Unaccredited Online Universities
  • Strip Club/ Gentlemen’s Club
  • Tabloid/ Advertorial
  • Creative has non-functional elements
  • Offer Not Actionable on Landing Page
  • Misleading Claims – Beauty and Cosmetics
  • Sexual Toys and Accessories
  • Political: Negative Attack Ads
  • Firearms and Weapons: Services and Education
  • Firearms and Weapons: Gun Accessories
  • Firearms and Weapons: Sporting Goods Stores
  • Online Games – Weapons / Violence
  • Pharmaceuticals – Graphic Imagery
  • Alcohol – Prohibited Content
  • Alcohol – Online Sales
  • Cosmetic Procedure Nudity
  • Moderate Nudity
  • Plastigery
  • Cosmetic Procedures
  • Birth Control or Fertility Products
  • Abortion
  • Paternity Test
  • HIV home tests
  • Clinical Trial Recruitment
  • Medical Devices
  • Dating – Sexually Explicit
  • Gambling – Country approved operator
  • Gambling – Online Cash Game
  • Gambling – Mahjong
  • Software or System update
  • Unbranded Creative
  • Mobile App Downloads
  • Horoscope or Astrology
  • Download/Watch/Play Button
  • Rotating Creative
  • Undefined Borders
  • Mild or Suggestive Profanity
  • Sweepstakes
  • Gambling – Educational or tools
  • Gambling – Penny auctions
  • Gambling – Non-government lottery
  • Gambling – Casino advertising gambling
  • Gambling – Scratch card site
  • Gambling – Sports betting
  • Gambling – Online gambling
  • Mimics Facebook Interface
  • Un-disclosed subscription services
  • Pharmaceuticals – Steroid-like supplements
  • Pharmaceuticals – Herbal supplements
  • Pharmaceuticals – Non-prescription
  • Implies personal characteristics of user
  • No privacy policy
  • Political: “Hot button ” issue for commercial use
  • Misleading personalization
  • Blood/Gore
  • Generic Creative (Creative content does not match landing page)
  • Creative is a game
  • survey popup
  • Fake Closing Action
  • Flashing and Strobing
  • Quizzes and Surveys
  • is cookie targeted
  • is remarketing
  • is behaviorally targeted
  • Alcoholic Beverages and References
  • Toolbars
  • Gambling – Other
  • Firearms and Weapons
  • Tobacco and Smoking Products
  • Sexually Suggestive
  • Get Rich Quick
  • Sexual References
  • Misleading Claims
  • Free Giveaways
  • Consumer Loans
  • Affiliate Offers
  • Ringtones/Mobile Subscriptions
  • Sexual Health
  • Weight Loss
  • Religion
  • Politics
  • Pharmaceuticals and Supplements
  • Online Games
  • Dating
  • Context Link Providers