Prohibited Content

  • Broken Ads or blank Creative
  • Creative brand does not match Click URL/landing page brand
  • Pornography, Nudity, Obscenities, or other ‘Adult’ Content
  • Hate Speech or Defamatory Language
  • Sale of, or instructions for creating, guns, bombs, ammunition, or weapons
  • Displaying fake errors to induce user action, or messaging that implies knowledge of a user’s computer or operating system
  • Discussing or promoting sale of federally illegal drugs, including marijuana, illegal pharmaceuticals, and other schedule 1 drugs.
  • Charging for government forms and services
  • Enabling or Permitting Piracy
  • Misappropriation of Copyright, Trademark, Trade Secret, or Patent
  • Executes or Downloads Files without User Interactions
  • Causing degradation of site performance (ex: excessive animation, weight)
  • Illegal Material or Content
  • Inappropriate content (at our discretion)
  • Misleading or sensationalized messaging, content or images
  • Non-compliance with restricted advertising category guidelines (dating, pharmaceuticals, weight loss, health and beauty, etc.)
  • Prohibited advertiser categories (ex: casual dating, illegal gambling, adult, etc.)
  • Malware, privacy and security violations
  • Global and publisher competitive and low-quality exclusions (CE)
  • Non-user-initiated audio (initiated on click and must have integrated audio controls 
  • Pop ups or any ad or landing pages that spawn them
  • Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, Creatives that mimic video players, functional buttons, errors or warnings 
  • about viruses, missing codecs, and corrupt disks