Skip to content
- Broken Ads or blank Creative
- Creative brand does not match Click URL/landing page brand
- Pornography, Nudity, Obscenities, or other ‘Adult’ Content
- Hate Speech or Defamatory Language
- Sale of, or instructions for creating, guns, bombs, ammunition, or weapons
- Displaying fake errors to induce user action, or messaging that implies knowledge of a user’s computer or operating system
- Discussing or promoting sale of federally illegal drugs, including marijuana, illegal pharmaceuticals, and other schedule 1 drugs.
- Charging for government forms and services
- Enabling or Permitting Piracy
- Misappropriation of Copyright, Trademark, Trade Secret, or Patent
- Executes or Downloads Files without User Interactions
- Causing degradation of site performance (ex: excessive animation, weight)
- Illegal Material or Content
- Inappropriate content (at our discretion)
- Misleading or sensationalized messaging, content or images
- Non-compliance with restricted advertising category guidelines (dating, pharmaceuticals, weight loss, health and beauty, etc.)
- Prohibited advertiser categories (ex: casual dating, illegal gambling, adult, etc.)
- Malware, privacy and security violations
- Global and publisher competitive and low-quality exclusions (CE)
- Non-user-initiated audio (initiated on click and must have integrated audio controls
- Pop ups or any ad or landing pages that spawn them
- Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, Creatives that mimic video players, functional buttons, errors or warnings
- about viruses, missing codecs, and corrupt disks