If you have set a Line Item live, but it has not delivered any impressions, review the following recommendations to troubleshoot.
- If you have just set the campaign live, remember that there is a 3-hour delay in the Pontiac platform for most metrics.
If you have just launched the campaign and need to know if it has begun serving, you can open the Line Item to see Real Time Delivery below the Line Item Flight Metrics. This is the only Real Time information about your campaign. See more information on Real Time Delivery here: Real Time Delivery. For more information on the reporting delay see here: Reporting Lag.
- Is your account disabled for low funding?
If you see a yellow triangle next to the ‘Amin’ tab, your account may be low on funds. Open the ‘Admin’ tab and check your current balance. The platform pauses the campaigns on the account and restricts access to certain features until either a budget is added that is more than the daily spend or the daily spend is lowered so it is less than the budget in your account. To reactivate your account, either increase your budget or adjust the Lines to spend less.
- Are the active boxes checked for both the Advertiser and the Line item?
If you do not see the Advertiser that you are looking for, try toggling the ‘Active’ dropdown to display Advertisers that are inactive. If the Advertiser appears when you switch to view ‘Inactive’ click on the Advertiser’s name and open the Advertiser menu. Select ‘Edit’, check the ‘Active’ box and ‘Save’. In the ‘Advertiser’ tab next to the name of the specific Advertiser you should see a green box with a check mark, this indicates that the Advertiser is active. If you see a red box, the Advertiser is ‘inactive’.
Then check the Line Item, where you should see a green check box next to the ID number for the Line to indicate that the Line Item is ‘active’. If you see a red box, the Line Item is ‘inactive’. Click on the Line Item’s name to open the Line Item menu and select ‘Edit’. Check the ‘Active’ box then select ‘Submit Changes’.
- Are the Line Item Flight Dates set correctly?
In the Advertiser tab, expand the Advertiser by clicking the arrow at the left most part of the screen, allowing you to view the Line Items under the Advertiser. You will see a ‘Start Date’ and ‘End Date’ for the campaign. Verify that these dates correspond with the dates in which the campaign should be running. If these dates are incorrect or you would like to extend the end date, click the name of the Line Item to open the Line Item Settings. Select the ‘Edit’ button and change the start date or end date by clicking the calendar icon and then selecting the desired date. If the start date has already passed, you will not be able to change it. However, you can de-activate the Line Item until the date that you would like the Line to begin serving again.
- Does the Reporting Interval correspond with the time frame that you are evaluating?
The default Reporting Interval is set to ‘Yesterday’ and will display metrics for the previous day. If you are checking delivery for the current date, toggle the ‘Reporting Interval’ dropdown at the top of the screen to ‘Today’.
- Have the associated Creatives passed the Creative Audit?
Select the Advertiser or Line Item to open the associated menu and expand the ‘Creatives’ section. Next to the name and ID of each Creative you will see two symbols. The left-most symbol indicates the ‘active’ or ‘inactive’ status of the Creative. If this symbol is a red box, under the Advertiser menu, click on the Creative name to open the window to edit the Creative. Check the ‘Active’ box and ‘Save’. The second symbol under ‘Audit Status’, will display the results of the Creative Audit process. This process takes up to 24 hours, so if you have just uploaded your Creatives you will see a yellow triangle indicating ‘audit pending’. The Line will not be able to serve until at least one of the associated Creatives is approved. Upon approval the symbol will change to a green check box. If the Creative is marked as sensitive you will see a green triangle and rejected Creatives will have a red box. For more information on the Creative Audit process see here: Creative Audit.
- Do all Audience segments associated have loads in them?
If you are targeting a Remarketing Audience or Third-Party Audience segments, it is important to ensure that this Audience has active users. If there are no active users, the campaign cannot serve. To check the loads for a Remarketing segment open the Advertiser menu and expand the Audience section to view the Audience metrics. You should see ‘Total Loads’, ‘Avg Daily Uniques’, and ‘Avg Monthly Uniques’. If your Remarketing segment is showing 0 ‘Loads’, there may be an issue with the pixel placement. Email your Account Manager to check your pixel placement.
If these are Third-Party segments, they will not show loads in the platform. Email your Account Manager to check the metrics for these Audiences. If the Audience does not contain an adequate number of users or the segment is expired, your Account Manager can recommend similar Audiences with a larger user pool.
- If you are targeting multiple Audiences, does the Boolean Logic make sense?
If you are using several Audience segments, open the Line Item menu and look at the green box/boxes that contain the Audiences you are targeting. If there is an ‘And’ between the segments or groups of segments, this is restricting delivery to ONLY serve to individuals who belong to ALL of these segments or groups of segments. You can edit the logic by editing the Line and selecting ‘Associate Segments’. This will open the Audiences window where you can modify targeting to ‘Any’ or ‘All’ between segment groups. For more information see here: Boolean Logic.
- Are the geo restrictions too tight or conflicting?
First, ensure that none of your geo parameters are conflicting, for example, if the Country you selected is ‘Mexico’, but the Lat Long Audience that you are targeting contains coordinates in the United States. If any of your geo parameters are conflicting your campaign cannot serve. If the geographic area that you are targeting is too small, delivery of your campaign could also be restricted. If you are using Zip Codes and not seeing success, try targeting a region or DMA instead. Zip Codes can be limiting because only 60% of computers are identifiable to the Zip Code level, so by using a region or DMA, you can achieve more scale and stay in the target area. If you are using a Lat Long Audience try expanding the Radius from 138m to 2251m. This should expand the potential Audience size and increase delivery.
- Are the bids set too low?
Higher bids will help win more impressions and will also improve the quality of the inventory. If you are utilizing targeting tools this will decrease your potential audience size. If you are targeting an Onboarded Audience or a Third-Party Audience with an additional cost, we recommend that you add the associated price of the most expensive segment to your base and max bids to ensure that you can win impressions. The closing CPM will include the cost of the Audience data, so if your base bid is $2.43 and you’re targeting an Audience with a cost of $2.00, you would really be bidding $0.43 for the media. See our general bid recommendations here: Bid Recommendations.
- If you are using a site list, do the sites have ads on them?
It is possible that the sites that you are targeting do not have ads on them or these ad slots are not available through the open exchange. You can check if a domain is available through the Pontiac platform by entering the site domain into your browser followed by /ads.txt. For example, www.yahoo.com/ads.txt. This will take you to a page detailing sellers through which ads on this domain can be purchased. If you see ‘appnexus.com’ followed by RESELLER, on this list, then the site is most likely accessible through Pontiac.