Rejected Creatives

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. If your Creative is rejected, a red box will appear here. Hover over this symbol to view additional information about the audit status.

No refunds will be given for Creative Audit Fees incurred on ads that are rejected. Pontiac Intelligence is unable to change the audit results of Xandr/AppNexus & RiskIQ. Audit results can only be changed by resolving the issue that caused the Creative to be rejected. If you think your Creative was rejected incorrectly, email your Account Manager.

  • Rejected, Does not display properly: First check to see if there is a preview of the Creative in the green preview box in Pontiac and verify that the Creative fits in the designated area. If it does not fit correctly in the box you may have chosen the incorrect Creative size. You can edit the size then select ‘Save’. The Creative will be sent to audit and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Fails to render: If you are using an ad server tag, verify that the code you uploaded in Pontiac renders on your end. Check with your ad server that the tag is active and available. Email your Account Manager for additional help.
  • Rejected, Creative brand does not match Creative landing page: The brand displayed in the ad should match the brand of the website that the ad is driving users to. In order for this Creative to be accepted, you must change the brand displayed in the Creative, or change the Click URL to drive to this brand’s website. Upload a new Creative or edit the Click URL and then click ‘Save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Creative does not click through properly: Your Creative will be rejected if the Creative is clicked and does not open a landing page, if the Creative is clicked and a landing page opens, but no content loads or if the Creative is clicked and a landing page loads, but an error keeps any content from being displayed. In any of these cases you must either update the landing page and then click ‘Reaudit’ or change the Click URL for the Creative and click ‘save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Malicious: Your account will be suspended, you will be notified in writing and an investigation will take place within three business days. Pontiac clients who upload ads deemed malicious will lose access to the platform and forfeit deposited funds.