Creative Flagged as Sensitive

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. A Creative flagged as sensitive will display a green triangle. Hover over this symbol to view additional information about the audit status. No refunds will be given for Creative Audit Fees incurred on ads that are flagged as sensitive. 

If one of your Creatives is flagged as ‘Sensitive’, this content is allowed on the platform, but the Line Item will be restricted to the sensitive publishers that allow this type of content. Any exchanges that you selected to target will be ‘grayed’ out and only the exchanges allowing sensitive content will be targeted. This may restrict both delivery and performance of your campaign as these exchanges typically contain lower quality inventory and can also include fraud. Audit results can only be changed by resolving the issue that caused the Creative to be flagged as sensitive. If you think your Creative was flagged incorrectly, email your Account Manager.

The following sensitive flags will require specific actions to activate the campaign:

  • Sensitive, gambling: Under ‘Edit Advertiser’ select the box next to ‘Gambling’ to download the gambling addendum or download it here: Gambling Addendum. Sign the addendum and send it to your account manager. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.
  • Sensitive, political content: Under ‘Edit Advertiser’ select the box next to ‘Political Content’ and fill out the political disclosure information. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.

The following sensitive flag can be removed by following these steps:

  • Sensitive, lack of branding: The Creative should be changed to have clear branding present. The Creative will need to be re-uploaded and saved. By selecting ‘save’ after uploading the new Creative it will be sent to audit and you will be charged a $2 Creative Audit Fee.