Sensitive Categories

The following are categories that could trigger a sensitive flag:

  • CBD or Hemp (No pictures of flower, hemp/marijuana leaves, or the words ‘Get High’ on the landing page)
  • Adult Store (must lead to a landing page without nudity or toys)
  • Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
  • Politics – See ‘Political Advertising’ section below for more information
  • Social Issues / makes claims 
  • Weight Loss
  • Sexual Health
  • Affiliate Offers
  • Consumer Loans
  • Tobacco and Smoking Products
  • Online Games
  • Gambling & Online Gambling – See ‘Gambling Advertising’ below
  • Firearms and Weapons (Sporting Goods stores, education, accessories) 
  • Tabloid / Advertorial (cannot infringe on copyrights) 
  • Underwear / Lingerie
  • Strip Club / Gentlemen’s Club
  • Dating

The following is the full list of Creative types that could trigger a sensitive flag:

  • Creatives stating ‘Price Match Guarantee’
  • Travel Deterrent
  • Unsubstantiated Rare
  • Underwear/Lingerie
  • Unaccredited Online Universities
  • Strip Club/ Gentlemen’s Club
  • Tabloid/ Advertorial
  • Creative has non-functional elements
  • Offer Not Actionable on Landing Page
  • Misleading Claims – Beauty and Cosmetics
  • Sexual Toys and Accessories
  • Political: Negative Attack Ads
  • Firearms and Weapons: Services and Education
  • Firearms and Weapons: Gun Accessories
  • Firearms and Weapons: Sporting Goods Stores
  • Online Games – Weapons / Violence
  • Pharmaceuticals – Graphic Imagery
  • Alcohol – Prohibited Content
  • Alcohol – Online Sales
  • Cosmetic Procedure Nudity
  • Moderate Nudity
  • Plastigery
  • Cosmetic Procedures
  • Birth Control or Fertility Products
  • Abortion
  • Paternity Test
  • HIV home tests
  • Clinical Trial Recruitment
  • Medical Devices
  • Dating – Sexually Explicit
  • Gambling – Country approved operator
  • Gambling – Online Cash Game
  • Gambling – Mahjong
  • Software or System update
  • Unbranded Creative
  • Mobile App Downloads
  • Horoscope or Astrology
  • Download/Watch/Play Button
  • Rotating Creative
  • Undefined Borders
  • Mild or Suggestive Profanity
  • Sweepstakes
  • Gambling – Educational or tools
  • Gambling – Penny auctions
  • Gambling – Non-government lottery
  • Gambling – Casino advertising gambling
  • Gambling – Scratch card site
  • Gambling – Sports betting
  • Gambling – Online gambling
  • Mimics Facebook Interface
  • Un-disclosed subscription services
  • Pharmaceuticals – Steroid-like supplements
  • Pharmaceuticals – Herbal supplements
  • Pharmaceuticals – Non-prescription
  • Implies personal characteristics of user
  • No privacy policy
  • Political: “Hot button ” issue for commercial use
  • Misleading personalization
  • Blood/Gore
  • Generic Creative (Creative content does not match landing page)
  • Creative is a game
  • survey popup
  • Fake Closing Action
  • Flashing and Strobing
  • Quizzes and Surveys
  • is cookie targeted
  • is remarketing
  • is behaviorally targeted
  • Alcoholic Beverages and References
  • Toolbars
  • Gambling – Other
  • Firearms and Weapons
  • Tobacco and Smoking Products
  • Sexually Suggestive
  • Get Rich Quick
  • Sexual References
  • Misleading Claims
  • Free Giveaways
  • Consumer Loans
  • Affiliate Offers
  • Ringtones/Mobile Subscriptions
  • Sexual Health
  • Weight Loss
  • Religion
  • Politics
  • Pharmaceuticals and Supplements
  • Online Games
  • Dating
  • Context Link Providers