Creative Audit

The Creative audit process takes 24 hours from the time you upload a Creative. Before uploading any Creatives read the Pontiac Intelligence Creative Acceptance Policy here: Pontiac Creative Acceptance Policy.

Pontiac Intelligence reserves the right to reject any Creative unit at its discretion, and subsequently suspend the account without advanced warning. If your account is suspended, you will be notified in writing and an investigation will take place within three business days. No refunds will be given for Creative Audit Fees incurred on ads that are rejected or flagged as sensitive. Pontiac Intelligence is unable to change the audit results of Xandr/AppNexus & RiskIQ. Audit results can only be changed by resolving the issue that caused a Creative to be rejected or flagged as sensitive.

Audit Status
Sensitive Categories
Creative Flagged as Sensitive
Rejected Creatives
Creative Re-Audit

 

Audit Status

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. Audit status will be indicated by a symbol; a yellow triangle for ‘audit pending’, a green check box for ‘passed audit’, a green triangle for ‘marked as sensitive’ and a red box for ‘rejected’. Hover over this symbol to view additional information about the audit status.

 

Sensitive Categories

The following are categories that could trigger a sensitive flag. See the full list of content considered sensitive here: Sensitive Categories.

  • CBD or Hemp (No pictures of flower, hemp/marijuana leaves, or the words ‘Get High’ on the landing page)
  • Adult Store (must lead to a landing page without nudity or toys)
  • Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
  • Politics – See ‘Political Advertising’ section below for more information
  • Social Issues / makes claims 
  • Weight Loss
  • Sexual Health
  • Affiliate Offers
  • Consumer Loans
  • Tobacco and Smoking Products
  • Online Games
  • Gambling & Online Gambling – See ‘Gambling Advertising’ below
  • Firearms and Weapons (Sporting Goods stores, education, accessories) 
  • Tabloid / Advertorial (cannot infringe on copyrights) 
  • Underwear / Lingerie
  • Strip Club / Gentlemen’s Club
  • Dating

 

Creative Flagged as Sensitive

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. A Creative flagged as sensitive will display a green triangle. Hover over this symbol to view additional information about the audit status. No refunds will be given for Creative Audit Fees incurred on ads that are flagged as sensitive. 

If one of your Creatives is flagged as ‘Sensitive’, this content is allowed on the platform, but the Line Item will be restricted to the sensitive publishers that allow this type of content. Any exchanges that you selected to target will be ‘grayed’ out and only the exchanges allowing sensitive content will be targeted. This may restrict both delivery and performance of your campaign as these exchanges typically contain lower quality inventory and can also include fraud. Audit results can only be changed by resolving the issue that caused the Creative to be flagged as sensitive. If you think your Creative was flagged incorrectly, email your Account Manager.

The following sensitive flags will require specific actions to activate the campaign:

  • Sensitive, gambling: Under ‘Edit Advertiser’ select the box next to ‘Gambling’ to download the gambling addendum or download it here: Gambling Addendum. Sign the addendum and send it to your account manager. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.
  • Sensitive, political content: Under ‘Edit Advertiser’ select the box next to ‘Political Content’ and fill out the political disclosure information. The Creative does NOT need to be re-audited or edited and the Advertiser will be restricted to sensitive publishers.

The following sensitive flag can be removed by following these steps:

  • Sensitive, lack of branding: The Creative should be changed to have clear branding present. The Creative will need to be re-uploaded and saved. By selecting ‘save’ after uploading the new Creative it will be sent to audit and you will be charged a $2 Creative Audit Fee.  

 

Rejected Creatives

Creative audit results will be displayed under ‘Audit Status’ next to the name of the Creative, in the ‘Creatives’ section of the Advertiser or Line. If your Creative is rejected, a red box will appear here. Hover over this symbol to view additional information about the audit status.

No refunds will be given for Creative Audit Fees incurred on ads that are rejected. Pontiac Intelligence is unable to change the audit results of Xandr/AppNexus & RiskIQ. Audit results can only be changed by resolving the issue that caused the Creative to be rejected. If you think your Creative was rejected incorrectly, email your Account Manager.

  • Rejected, Does not display properly: First check to see if there is a preview of the Creative in the green preview box in Pontiac and verify that the Creative fits in the designated area. If it does not fit correctly in the box you may have chosen the incorrect Creative size. You can edit the size then select ‘Save’. The Creative will be sent to audit and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Fails to render: If you are using an ad server tag, verify that the code you uploaded in Pontiac renders on your end. Check with your ad server that the tag is active and available. Email your Account Manager for additional help.
  • Rejected, Creative brand does not match Creative landing page: The brand displayed in the ad should match the brand of the website that the ad is driving users to. In order for this Creative to be accepted, you must change the brand displayed in the Creative, or change the Click URL to drive to this brand’s website. Upload a new Creative or edit the Click URL and then click ‘Save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Creative does not click through properly: Your Creative will be rejected if the Creative is clicked and does not open a landing page, if the Creative is clicked and a landing page opens, but no content loads or if the Creative is clicked and a landing page loads, but an error keeps any content from being displayed. In any of these cases you must either update the landing page and then click ‘Reaudit’ or change the Click URL for the Creative and click ‘save’. The Creative will be sent to audit again and you will be charged a $2 Creative Audit Fee. 
  • Rejected, Malicious: Your account will be suspended, you will be notified in writing and an investigation will take place within three business days. Pontiac clients who upload ads deemed malicious will lose access to the platform and forfeit deposited funds.

 

Creative Re-Audit

To re-audit a Creative open the Advertiser and select the Creative’s name under the ‘Creatives’ menu. You cannot re-audit a Creative at the line item level, but rather you must be at the Advertiser level.  

Selecting the ‘Reaudit Creative’ button at the bottom of the ‘Creative’ window will send the Creative to re-audit and you will be charged the $2 Creative Audit Fee. This should only be used if there have been no changes made to the Creative or the Click URL. For example, if your Creative was flagged because the landing page does not have a Privacy Policy, in this case you need to make changes to the landing page and not to the Creative, then select ‘Reaudit Creative’. 

Selecting ‘Reaudit Creative’ will not save any changes you have made to the Creative and the Creative will be re-audited as it was prior to any changes. If you would like to make changes to the Creative or the Click URL you must then select ‘Save’, which will automatically send the updated Creative to audit.