Lifetime/Billing Report

The lifetime report will display the dimensions and metrics of your choosing for the lifetime of an Advertiser and Line Item. This report is the basis for Pontiac Billing and will match the amount charged to the account each day as ‘daily spend’. 

Dimensions:

  • Date
  • Advertiser
  • Advertiser Name
  • Line
  • Line Name
  • Creative Id (Creative reporting is only available going back to 12/11/2019)
  • Creative Name (Creative reporting is only available going back to 12/11/2019)
  • Hour of day (Hourly reporting is only available going back to 6/18/2020)

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions