Custom Reporting

Custom reports can be scheduled for automatic delivery at daily, weekly, or monthly intervals, to either an Email or FTP. These reports allow you to customize all the dimensions and metrics you wish to evaluate, but are limited to 500,000 rows. If you need to receive additional data, contact your Account Manager. The Lifetime/Billing report will match the metrics in the platform for spend and is the basis for billing. Daily spend in this report will match the amount charged to the account each day. All other custom reports are compiled using log files and may show slight variance in spend.

Choose between a basic custom report, a conversion report, log level , video events, or a lifetime report. Once you have selected the desired criteria, click save and allow the platform a few minutes to generate the report. This report will appear under the Custom Reporting dropdown for download, or for automated reports, will be sent to your email or FTP. Custom Reports will remain downloadable in the platform for 30 days. Expired reports must be ‘Rerun’ at a later date, however and it is possible that certain data points will no longer be available. 

Basic Custom Report
Conversion Report

Video Events Report
Lifetime/Billing Report
Age & Gender Report
Reach/Frequency Report

 

Basic Custom Report

The Basic Custom Report allows you to choose from any of the following Dimensions and Metrics to create a detailed customized report that meets your needs.

Dimensions:

  • Date
  • Advertiser
  • Line
  • Creative ID
  • Creative Size
  • Region/Date
  • DMA
  • Zip Code
  • Exchange
  • Browser
  • Operating System
  • Site Domain
  • App
  • Device Type 
  • Device Make
  • Device Model 
  • Carrier

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions

 

Conversion Report

A conversion report is great for Advertisers looking to track conversions and attributed revenue. If the query string macros for ‘Order Id’ and ‘Revenue’ were added at the time the conversion pixel was generated, this report can be used to view this information.

Dimensions:

  • Date
  • Pixel
  • Order Id (client populated)
  • Line

Metrics:

  • Post-Click Revenue
  • Post-View Revenue
  • Post-Click Conversions
  • Post-View Conversions

 

Video Events Report

For campaigns running video ads, the video events report provides detailed metrics for percent completion. Choose from the Dimensions and Metrics listed below to customize your report.

Dimensions:

  • Date
  • Line Item ID
  • Creative ID
  • Player Size
  • Advertiser
  • Exchange
  • Site Domain
  • App
  • Timestamp
  • Deal ID
  • Video Context
  • Supply Type

Metrics:

  • Video Started
  • Had Error
  • Hit 25 Percent
  • Hit 50 Percent
  • Hit 75 Percent
  • Completed 
  • Spend

 

Lifetime/Billing Report

The lifetime report will display the dimensions and metrics of your choosing for the lifetime of an Advertiser and Line Item. This report is the basis for Pontiac Billing and will match the amount charged to the account each day as ‘daily spend’. 

Dimensions:

  • Date
  • Advertiser
  • Advertiser Name
  • Line
  • Line Name
  • Creative Id (Creative reporting is only available going back to 12/11/2019)
  • Creative Name (Creative reporting is only available going back to 12/11/2019)
  • Hour of day (Hourly reporting is only available going back to 6/18/2020)

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions

 

Age & Gender Report

The Age and Gender Custom Report will provide a demographic breakdown across age and gender as a percentage of impressions served.

Dimensions:

  • Age
  • Gender

Metrics:

  • Percentage

 

Reach/Frequency Report

The Reach/Frequency custom report can be used to pull data on the unique number of individuals that have been served your ad. The report can be pulled by Date, Advertiser and Line Item to view the number of unique User IDs, Device IDs, and IP addresses that were served ads compared to the number of Total Imps served. This provides information as to the reach of your campaign and the frequency that each device or user has seen an ad.

  • User ID – the number of unique User IDs that were served an ad.
  • Device ID – the number of unique Device IDs that were served an ad.
  • IP Address- the number of unique IP addresses that were served an ad.
  • Total Imps – the total number of impressions the selected Line or Advertiser has served.