Custom Reporting

Custom reports can be scheduled for automatic delivery at daily, weekly, or monthly intervals, to either an Email or FTP. These reports allow you to customize all the dimensions and metrics you wish to evaluate, but are limited to 500,000 rows. If you need to receive additional data, contact your account manager. 

Choose between a basic custom report, a conversion, log level , video events, or a lifetime report. Once you have selected the desired criteria, click save and allow the platform a few minutes to generate the report. This report will appear under the Custom Reporting dropdown for download, or for automated reports, will be sent to your email or FTP. 

Basic Custom Report
Conversion Report
Log Level Report
Video Events Report
Lifetime Report
Age & Gender Report

 

Basic Custom Report

The Basic Custom Report allows you to choose from any of the following Dimensions and Metrics to create a detailed customized report that meets your needs.

Dimensions:

  • Date
  • Advertiser
  • Line
  • Creative ID
  • Creative Size
  • Region/Date
  • DMA
  • Zip Code
  • Exchange
  • Browser
  • Operating System
  • Site Domain
  • App
  • Device Type 
  • Device MAke
  • Device Model 
  • Carrier

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions

 

Conversion Report

A conversion report is great for Advertisers looking to track conversions and attributed revenue. If the query string macros for ‘Order Id’ and ‘Revenue’ were added at the time the conversion pixel was generated, this report can be used to view this information.

Dimensions:

  • Date
  • Pixel
  • Order Id (client populated)
  • Line

Metrics:

  • Post-Click Revenue
  • Post-View Revenue
  • Post-Click Conversions
  • Post-View Conversions

 

Log Level Report

Log Level reports make all of the relevant data available across every dimension for each and every individual impression served. These reports can be used to pull Device IDs, User IDs or IP Addresses from previous campaigns to create Custom Audiences. 

Dimensions:

  • Date
  • Line
  • Creative ID
  • Creative Size
  • Region/Date
  • DMA
  • Zip Code
  • Pixel
  • Order ID (Client populated)
  • Advertiser
  • Exchange
  • Browser
  • Operating System
  • Site Domain
  • *Full Domain* This is a new dimension available for campaigns running Banners or HTML5 Creatives on web or mobile-web inventory (not CTV, Video, Native, Audio, or In-app inventory). Full Domain will be returned around twenty five percent of the time.
  • App
  • Latitude 
  • Longitude
  • Device ID
  • Timestamp
  • User ID
  • IP Address
  • Spend
  • Device Type 
  • Device Make
  • Device Model 
  • Carrier
  • User Timezone Offset
  • Auction ID

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions

 

Video Events Report

For campaigns running video ads, the video events report provides detailed metrics for percent completion. Choose from the Dimensions and Metrics listed below to customize your report.

Dimensions:

  • Date
  • Line Item ID
  • Creative ID
  • Player Size
  • Advertiser
  • Exchange
  • Site Domain
  • App
  • Timestamp
  • Deal ID
  • Video Context
  • Supply Type

Metrics:

  • Video Started
  • Had Error
  • Hit 25 Percent
  • Hit 50 Percent
  • Hit 75 Percent
  • Completed 
  • Spend

 

Lifetime Report

The lifetime report will display the dimensions and metrics of your choosing for the lifetime of an Advertiser and Line Item.

Dimensions:

  • Date
  • Advertiser
  • Advertiser Name
  • Line
  • Line Name

Metrics:

  • Impressions 
  • Clicks
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions

 

Age & Gender Report

The Age and Gender Custom Report will provide a demographic breakdown across age and gender as a percentage of impressions served.

Dimensions:

  • Age
  • Gender

Metrics:

  • Percentage

Example: