Standard Reporting

The Pontiac Intelligence Standard Report allows you to evaluate a single Line Item, or all of the Line Items under an Advertiser across all important metrics for an interval of ‘yesterday’, ‘7 days’ or ‘30 days’. In the ‘Reporting’ tab select the Advertiser, Line Item and Reporting Interval, then select ‘Update Reporting’. These metrics are updated hourly with a 3 hour delay.

Summary
Creatives Reporting
Site Domain Reporting
Exchange Reporting
Device Type Reporting
Geo Region Reporting
Geo Country Reporting
Latitude/Longitude Reporting

Summary

The first graph in the summary allows you to select 2 metrics and view a breakdown for each day in the lifetime of a campaign or Advertiser.

The ‘Volume by Hour (UTC)’ bar displays impressions on a scale from low volume in blue to high volume in red, displaying how impression volume and spend vary throughout the day. This information displays in Coordinated Universal Time (UTC).

Below the volume by hour chart you can see top apps, top sites and top exchanges by volume of impressions.

This summary also includes metrics for the top Creatives in your campaign for a quick comparison of impressions, clicks and spend.

The last section of the summary is an interactive map shaded by volume of impressions. Hover over a spot on the map to see metrics for a state or country.

 

Creatives Reporting

This section will display a chart with the number of impressions for each Creative and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Metrics can be displayed for each Creative by name, or you can group the Creatives by size, to easily compare performance across all of your Creatives. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Site Domain Reporting

This section will display a chart with the number of impressions on each site domain and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Domain reporting can be used to determine high performing sites to create a new site list, or to identify and then anti-target inventory with low performance. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

 

Exchange Reporting

This section will display a chart with the number of impressions bought through each Exchange and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. This section is valuable for making manual optimizations to your campaigns by evaluating the performance across each Exchange and removing the Exchanges with poor performance. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

 

Device Type Reporting

This section will display a chart with the number of impressions by device type vs a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Geo Region Reporting

This section can be shown as a map or as a graph. The map is only available for campaigns served in the United States and the Region will be by state. For campaigns in other countries, the graph will display regions as a numerical value. This numerical value is the Appnexus code for the region. To find the name of the Region that corresponds to this number, download this Region Mapping Sheet. Search for the Country that you are serving in and find the APNX_CODE number in the second column. The corresponding Region name is in the third column.

For example, if you are serving in Afghanistan and you see Region 3 in the Pontiac Reporting, this is reporting the metrics for ads served in Baghlan, Afghanistan.

The graph will compare impressions by region vs a second metric of your choice – Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the graph, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Geo Country Reporting

This section can be shown as a map or as a graph and will break-out impressions by country vs a second metric of your choice – Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the graph, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Latitude/Longitude Reporting

This section will pin the exact location of each impression on a map. Click on the pin to see the exact latitude and longitude where the impression was served.