Standard Reporting Dashboard

The Pontiac Intelligence Reporting Dashboard allows you to evaluate a single Line Item, or all of the Line Items under an Advertiser across all important metrics for an interval of ‘today’, ‘yesterday’, ‘7 days’ or ‘30 days’. In the ‘Reporting’ tab select the Advertiser, Line Item and Reporting Interval, then select ‘Update Reporting’. These metrics are updated hourly with a 3 hour delay.

Summary
Creatives Reporting
Site Domain Reporting
Exchange Reporting
Device Type Reporting
Segment Performance 

Geo Region Reporting
Geo Country Reporting
Latitude/Longitude Reporting

Summary

The first graph in the summary allows you to select 2 metrics and view a breakdown for each day in the lifetime of a campaign or Advertiser.

The ‘Volume by Hour (UTC)’ bar displays impressions on a scale from low volume in blue to high volume in red, displaying how impression volume and spend vary throughout the day. This information displays in Coordinated Universal Time (UTC).

Below the volume by hour chart you can see top apps, top sites and top exchanges by volume of impressions.

This summary also includes metrics for the top Creatives in your campaign for a quick comparison of impressions, clicks and spend.

The last section of the summary is an interactive map shaded by volume of impressions. Hover over a spot on the map to see metrics for a state or country.

 

Creatives Reporting

This section will display a chart with the number of impressions for each Creative and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Metrics can be displayed for each Creative by name, or you can group the Creatives by size, to easily compare performance across all of your Creatives. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Site Domain Reporting

This section will display a chart with the number of impressions on each site domain and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Domain reporting can be used to determine high performing sites to create a new site list, or to identify and then anti-target inventory with low performance. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

 

Exchange Reporting

This section will display a chart with the number of impressions bought through each Exchange and a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. This section is valuable for making manual optimizations to your campaigns by evaluating the performance across each Exchange and removing the Exchanges with poor performance. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

 

Device Type Reporting

This section will display a chart with the number of impressions by device type vs a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

 

Segment Performance

This section will display a chart with the number of impressions by Audience segment vs a second metric of your choice- Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the chart, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar. This provides insight into who your campaign is serving impressions to and which segments are converting.

 

Geo Region Reporting

This section can be shown as a map or as a graph. The map is only available for campaigns served in the United States and the Region will be by state. Metrics for regions in other countries will be shown in the table below the map. The graph will compare impressions by region vs a second metric of your choice – Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the graph, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Geo Country Reporting

This section can be shown as a map or as a graph and will break-out impressions by country vs a second metric of your choice – Total Clicks, Total Pc Conversions, Total Pv Conversions or Total Spend. Below the graph, all of the data is available in a table that can be downloaded as a CSV file by clicking the black down arrow next to the search bar.

Latitude/Longitude Reporting

This section will pin the exact location of each impression on a map. Click on the pin to see the exact latitude and longitude where the impression was served.